Welcome, 欢迎, Selamat Datang, 歡迎:

I am a senior lecturer working on data mining and information systems related research and teaching. You are welcome to contact me for a collaboration. I work on both the “hard” (algorithmic) perspective of computer science research and the “soft” (educational / humanistic) perspective of information systems research.



(Dr.) Alex Tze Hiang Sim

Head of ISSI Research Group,

Senior Lecturer / Researcher,

Faculty of Computing,
Universiti Teknologi Malaysia (UTM),
81310 Skudai, Johor, Malaysia
Work: 60(7) 553 8800



PhD in Data Mining, Master in Business Systems from Monash University, Melbourne, Australia.

Industrial Experience:

Business / Program Analyst – 6 years.

Selected Publication(s) in Computer Science:

Q1 Journal (WOS IF: 2.873) (SCOPUS indexed): Logic-based pattern discovery (IEEE Transactions Knowledge and Data Engineering)

Selected Publication(s) in Information Systems:

Q1 Journal (WOS IF: 3.624) (SCOPUS indexed): Behavioral intention in social networking sites ethical dilemmas: An extended model based on Theory of Planned Behavior (Journal of Computers in Human Behavior)

Selected Current Project(s):


Potential Research:


+Not limit to: The importance of negative associations and the discovery of association rule pairs (International Journal of Business Intelligence and Data Mining (IJBIDM)) (SCOPUS indexed)

+Association Rules Mining and Artificial Intelligence related


+Not limit to: Eco-Tourism, Information Systems related

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29 Apr 2016

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