Podcast creator Aaron Mahnke was one of the executive producers of the show,and he’s joined by luminaries such as The Walking Dead‘s Gale Anne Hurd and The Office‘s Ben Silverman.
Is this bandwagoning? You bet. However, it’s also a testament to how big podcasts have become in recent years. The Lore podcast might not have the same cachet as Serial, but it’s managing an average of 5 million listens every month. Even if only a fraction of those listeners are willing to watch the video series (which is drawing on favorite episodes from the audio show), that’s a large potential audience. It’s no wonder that Amazon leapt at the chance — it knew it would have enough viewers to justify the investment.
