BMW will offer Alexa voice control in its cars next year

The move isn’t at all shocking: this is Amazon’s attempt to claim a foothold in the automotive space before it’s too late. Apple and Google already have a strong presence thanks to CarPlay and Android Auto, and Amazon risked sitting on the sidelines if it didn’t announce some major deals. Regional availability could be a problem, however. Alexa isn’t an advantage if you can’t buy products that use it, so Apple and Google will still have free rein unless Amazon expands access.