Apple Joins Instagram to Share ‘Shot on iPhone’ Photos From Users Around the World

Apple has officially joined Instagram.

The company opened the followable account @Apple today that will exclusively feature curated photos and videos from iPhone users around the world, according to Mashable. The report said Apple won’t share any ads or marketing on the account, which has already quickly amassed thousands of followers.

Apple’s presence on Instagram had been limited to ads, without a followable account, and an @AppleMusic account. Apple has traditionally shied away from social networks, with blank accounts on Facebook and Twitter that, for now, exist to serve ads. The company also runs @AppleSupport on Twitter.

A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. – Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl, @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx

A post shared by apple (@apple) on Aug 7, 2017 at 5:15am PDT

Apple tells Instagram followers to use the hashtag #ShotoniPhone for a chance to have their photos and videos shared in one of the galleries.