Apple today emailed its iTunes Affiliate Program members to inform them that its commission rate for all apps and in-app content will be reduced to 2.5 percent on May 1, down from 7 percent, globally.
Apple will continue to offer a 7 percent commission rate for all other iTunes content, including music, movies, TV shows, and books. Apple will also continue to offer a one-time 50 percent commission on Apple Music subscriptions.
Through the iTunes Affiliate Program, websites can link to and promote App Store apps and receive a percentage of the sale in return.
