McDonald’s is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca’s mobile ordering app in Australia.

The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality.
Needless to say, this isn’t an official iPhone 8 image, nor does the fast food chain likely have any inside information about the rumored smartphone.
However, whether it was intentional, by mistake, or simply a McDonald’s graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter and Reddit.


