Pinterest’s Lens tech powers Target’s visual search tool

First, you’ll see the Lens-style visual search integrated into the Target registry system, and then it will show up in the main Target app itself. Taking a picture of something you want will lead to a connection with Target, which can then fulfill your retail needs via online or brick and mortar stores. “This Pinterest partnership quite literally helps us shorten the distance from when our guests have an idea to when they’re ready to make a purchase,” said Target’s Rick Gomez in a statement. He also notes that Target can take a look at what people are searching for via the new visual search tool and then plan to carry styles and products that people actually want to buy.