According to Ticketmaster, an exact replica of each venue is created with a 3D wireframe model made from CAD documents, onsite surveys and photos. These are then given textures, lighting and “branding elements” to accurately represent what it looks like from every seat in the house. Just like with Facebook’s 360 videos, you can pan your phone around to see the entire view from your planned seats. You can use your mouse to navigate around with your mouse, too.
Ticketmaster has been working on interactive seat maps for a while. Back in 2011, it rolled out a way to see if any of your Facebook friends had bought tickets to the same event as you. The virtual view tech has been brewing since 2015, too, though this is the first time it’s been available to consumers like you and me.
