{"id":326718,"date":"2016-11-29T04:24:41","date_gmt":"2016-11-28T20:24:41","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1421056"},"modified":"2016-11-29T04:24:41","modified_gmt":"2016-11-28T20:24:41","slug":"facetune-2-puts-a-powerful-photo-editor-in-your-pocket","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/facetune-2-puts-a-powerful-photo-editor-in-your-pocket\/","title":{"rendered":"Facetune 2 puts a powerful photo editor in your pocket"},"content":{"rendered":"

<\/p>\n

The original Facetune app made it easy and fast to make your selfies look next-level awesome. Lightricks just released a fully revamped version 2 of Facetune, complete with automatic 3D meshing built in, which makes it possible to have another level of editing prowess at your fingertips.<\/p>\n

Facetune 2 is available in the iTunes App store today<\/a>. It\u2019s probably no match for a professional with Photoshop, a Wacom tablet and hours of time, but that\u2019s an unfair comparison. The vast majority of photos are taken with a mobile phone, edited on-the-fly and shared on social media as quickly as possible. Facetune 2 is the closest you\u2019re going to get to fit a professional photo retoucher in your pocket.<\/p>\n

Editing magic<\/h2>\n

The app scans a photo for a face, which is step one toward a seriously impressive editing suite. By automatically detecting facial features, it becomes possible to enlarge or ensmallen (that\u2019s totally a word) the subject\u2019s eyes, nose or mouth, or even re-shape a whole face. The toolkit also includes tools to remove blemishes and smooth out wrinkles.<\/p>\n

\"Facetune<\/a><\/p>\n

Facetune 2\u2019s editing tools include remarkably realistic facial editing and the ability to re-light a subject after the fact.<\/p>\n<\/div>\n

The other interesting feature is that the app now includes live editing, which means that edits you make are reflected as you are getting ready to take your photo. Think a magic mirror of photography of sorts. I can\u2019t quite make up my mind whether this is a gimmick or a useful feature, but from a technical standpoint, it\u2019s incredibly impressive.<\/p>\n

Speaking of impressive, the app also creates a live 3D mesh of your face based on a single photograph. This means that the app is able to do edits that other apps can\u2019t touch. For example, it can create remarkably realistic lighting effects (i.e. change the direction of the light in the picture).<\/p>\n

New business model<\/h2>\n

Another interesting novelty is the company\u2019s business model.\u00a0You can pay to download each individual\u00a0editing feature of the app, but if you do, you\u2019re racking up a hefty $45 bill from Apple. Obviously,\u00a0the pricing is not optimized for that behavior; instead, the company hopes you\u2019ll pay $1.99 per month, $6.99 six-monthly or $9.99 yearly to unlock all the app\u2019s features. It\u2019s a big departure from the company\u2019s original Facetune app, which costs $5.99 for all the features and shuns in-app purchases. The early reviews of the app are\u2026 let\u2019s say\u00a0tense,\u00a0<\/em>with a 2.5-star average rating across its first 200 or so user reviews. The positive reviews wax lyrical about how awesome the app is (and it really is), but the vast majority of the negative reviews are complaining about the new subscription model. To be expected when you make a big change, perhaps \u2014 but honestly, for the powerful editing features you get (and the ongoing incentives for the app-maker to keep supporting and improving the app), $1.99 per month\u00a0is an absolute bargain. Hopefully the 5 million people who downloaded the original app will learn to love the new business model.<\/p>\n

Lightricks raised $10 million last year<\/a>\u00a0to continue development on Facetune and Enlight<\/a>. The team tells me they have a ton of other interesting apps up their sleeves, scheduled for release throughout 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"facetune-2\" The original Facetune app made it easy and fast to make your selfies look next-level awesome. Lightricks just released a fully revamped version 2 of Facetune, complete with automatic 3D meshing built in, which makes it possible to have another level of editing prowess at your fingertips. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-326718","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/326718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=326718"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/326718\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=326718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=326718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=326718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}