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Zenreach<\/a> is announcing that it has raised $30 million in Series C funding.<\/p>\n The round\u00a0comes from venture capital firms like Maverick Ventures, Founders Fund (Founders Fund\u2019s Peter Thiel joined the board<\/a> last year), 8 VC, Bain Capital Ventures, First Round Capital and SV Angel \u2014 plus two celebrity investors, NBA star Kevin Durant and actor\/VC Ashton Kutcher.<\/p>\n Founder and CEO Jack Abraham (pictured above with Durant and Kutcher) previously sold his local shopping startup Milo to eBay<\/a> for $75 million. He said that Zenreach, like Milo, is \u201cbringing the online and offline world together.\u201d<\/p>\n Specifically, businesses that use Zenreach can offer their customers free Wi-Fi. All the customer needs to do is register using their email address, phone number or Facebook account.<\/p>\n Zenreach then uses that information to create a customer database for the business, which in turn allows them to deliver targeted promotions \u2014 businesses could create different messages and offers\u00a0for new customers, loyal customers, customers who need to be enticed back and so on. And because Zenreach can recognize devices once they\u2019ve been registered, it can help businesses measure when these efforts actually bring people back into the store.<\/p>\n While there are other companies offering CRM tools for brick-and-mortar merchants (Square, for example, is trying to do this on the payments side<\/a>), Abraham said his company\u2019s approach is particularly compelling because it doesn\u2019t require any change in consumer behavior or any additional training for store staff: You just install the Zenreach router and it automatically starts collecting email addresses.<\/p>\n In fact, Abraham said the company collects an\u00a0average of 10 email address per day for each business.<\/p>\n Abraham also said Zenreach works across industries. He argued that consumers expect free Wi-Fi wherever they go nowadays, including \u201cdoctor\u2019s offices and dentists and spas and auto repair\u201d \u2014 not just at coffee shops.<\/p>\n \u201cEvery merchant wants to offer it, and should offer it,\u201d Abraham said. \u201cAnd it\u2019s becoming expected.\u201d<\/p>\n Zenreach has now raised a total of $80 million. It\u2019s also made some notable hires<\/a> in the past few months, including former Groupon vice president Zach Finley<\/a>, who\u2019s now\u00a0executive vice president of growth and operations, and Derek Seibert<\/a>, who held a number of roles at Uber and is now Zenreach\u2019s director of growth.<\/p>\n Featured Image: Zenreach<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"![\"Jack](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/jack-abraham.png?w=680\")
Zenreach is announcing that it has raised $30 million in Series C funding. Founder and CEO Jack Abraham said that Zenreach is “bringing the online and offline world together.” Specifically, businesses that use Zenreach can offer their customers free Wi-Fi. All the customer needs to do is register using their email address, phone number or Facebook account. Read More<\/a><\/p>\n\n<\/img><\/a>
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