{"id":336645,"date":"2017-03-24T06:42:13","date_gmt":"2017-03-23T22:42:13","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1468343"},"modified":"2017-03-24T06:42:13","modified_gmt":"2017-03-23T22:42:13","slug":"post-intelligence-says-it-can-make-your-tweets-better","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/post-intelligence-says-it-can-make-your-tweets-better\/","title":{"rendered":"Post Intelligence says it can make your tweets better"},"content":{"rendered":"

<\/p>\n

Social media can be hard.<\/p>\n

I\u2019m not speaking hypothetically here. There have definitely been days where I\u2019ve thought, Shoot, it\u2019s been way too long since I\u2019ve posted on Instagram<\/a> or Twitter<\/a><\/em> \u2014 and then completely failed to post anyway because I had nothing to say. Maybe I would\u2019ve done better if I\u2019d used Post Intelligence<\/a>.<\/p>\n

I\u2019ve seen plenty of other social media dashboards and assistants, but Post Intelligence\u2019s assistant, which it calls Pi, offers the most direct advice that I\u2019ve seen. After you connect your Twitter account or Facebook page, it creates a stream of links\u00a0that you could consider posting. (Today, its first few suggestions for me were about Batman and Trump, which sounds about right.)<\/p>\n

Once you\u2019ve drafted a post, Pi will predict how well your post will do, and it might suggest what time to schedule it. It also offers analytics to see how a post did, and there\u2019s even a marketplace to make money through sponsored posts.<\/p>\n

Post Intelligence co-founder and CEO Bindu Reddy told me the product examines engagement data from Facebook and Twitter. Then it uses artificial intelligence to surface the topics that will do well with your followers, and to predict the performance of a post based on things like topic, length, sentiment and keywords.<\/p>\n

\u201cWe\u2019re making your tweets better,\u201d Reddy said.<\/p>\n

\"Post<\/a><\/p>\n

She emphasized that Pi isn\u2019t actually telling users exactly what to say, and it\u2019s not just focusing on whatever is currently the most popular \u2014 after all, sharing the exact same thing as everyone else isn\u2019t necessarily a recipe for success.<\/p>\n

\u201cInstead of just these top five TV shows or 10 top news articles, we might highlight 1,000 different things,\u201d Reddy said. \u201cSo I\u2019m actually very positive that it gets rid of that echo chamber that we have.\u201d<\/p>\n

Post Intelligence was created by the same company behind social advertising platform MyLikes<\/a>. Reddy said the technology is \u201ccompletely new \u2014 we rewrote the whole infrastructure\u201d and that the team is now focused solely on Post Intelligence.<\/p>\n

The current version of Post Intelligence is available for free.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Post Social media can be hard. I’m not speaking hypothetically here. There have definitely been days where I’ve thought, Shoot, it’s been way too long since I’ve posted on Instagram or Twitter — and then completely failed to post anyway because I had nothing to say. Maybe I would’ve done better if I’d used Post Intelligence. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-336645","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=336645"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336645\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=336645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=336645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=336645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}