{"id":336661,"date":"2017-03-24T10:57:19","date_gmt":"2017-03-24T02:57:19","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1468457"},"modified":"2017-03-24T10:57:19","modified_gmt":"2017-03-24T02:57:19","slug":"twitter-remembers-it-owns-tweetdeck","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/twitter-remembers-it-owns-tweetdeck\/","title":{"rendered":"Twitter remembers it owns Tweetdeck"},"content":{"rendered":"

<\/p>\n

It\u2019s been six years since\u00a0Twitter acquired Tweetdeck, but the company might finally bring new\u00a0features to the client.<\/p>\n

In a survey sent to some\u00a0power users today, Twitter asked which features they\u00a0would most like to see added to an \u201cadvanced\u201d version of Tweetdeck. After that, respondents were asked if\u00a0they\u2019d be willing to pay for a more full-featured version of a\u00a0client that otherwise has been mostly\u00a0forgotten.<\/p>\n

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Scoop: Twitter is developing an ‘advanced TweetDeck’ that would be available for monthly subscription fee & feature a range of new features: pic.twitter.com\/MlKw8xZlVS<\/a><\/p>\n

\u2014 Andrew Tavani (@andrewtavani) March 23, 2017<\/a><\/p>\n<\/blockquote><\/div>\n

A brief history of Tweetdeck neglect<\/strong><\/h2>\n

Twitter acquired Tweetdeck for $40 million<\/a>\u00a0back in 2011, at a time that was particularly fraught for developers building mobile and desktop clients that competed with Twitter\u2019s own. Just two months earlier, Twitter\u2019s then-head of platform Ryan Sarver had warned developers to stop making Twitter clients<\/a>\u00a0and focus instead on complementary apps and services.<\/p>\n

In that respect, Tweetdeck being bought was probably preferable to having its API access shut off and dying a slow death. But those who hoped Tweetdeck would be the basis for\u00a0a more robust Twitter client for power users would end up being sorely disappointed.<\/p>\n

While Twitter\u00a0never officially killed off Tweetdeck, the product has languished from lack of development over the last several years. It got a small update in late 2012<\/a>, but since then has seen features slowly disappear or fail to keep pace with features that were added to Twitter\u2019s official clients. First mobile Tweetdeck clients disappeared<\/a>, and later the native Windows client was discontinued<\/a>.<\/p>\n

Still,\u00a0despite lack of internal support, Tweetdeck maintains a fairly passionate user base on the Web and its Mac desktop app. And, like the phoenix rising from its ashes, Twitter is threatening to make the client a paid subscription client for power users.<\/p>\n

Ranking valuable features<\/h2>\n

Tweetdeck users who participated in\u00a0the survey were asked which features they might find most helpful if added to the client. That includes things like advanced charts, follower analytics, breaking news alerts, mobile and desktop management, ability to change the color scheme and multiple account switching.<\/p>\n

\"\"<\/a>Survey respondents were also asked how much\u00a0or how little they would pay for the client. While Andrew Tavani, who publicly shared his questions from the survey<\/a>, was asked if he would pay $19.99 monthly<\/a>, TechCrunch director of audience development Travis Bernard<\/a> was asked if he would pay $4.99 for a premium version of the app. It\u2019s likely that Twitter is testing various different prices to see how users respond.<\/p>\n

Some view the survey as a sign Twitter is considering developing a new revenue stream beyond advertising, which has\u00a0started to lag in recent quarters<\/a>. But Twitter says that isn\u2019t the case.<\/p>\n

After news of the survey got out, Twitter issued the following statement on its plans:<\/p>\n

\u201cWe\u2019re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people\u2019s Twitter experience and to better inform our product investment decisions, and we\u2019re exploring several ways to make Tweetdeck even more valuable for professionals.\u201d<\/p>\n

Featured Image: Justin Sullivan\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" It’s been six years since Twitter acquired Tweetdeck, but the company might finally bring new features to the client. In a survey sent to some power users today, Twitter asked which features they would most like to see added to an “advanced” version of Tweetdeck. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-336661","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=336661"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336661\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=336661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=336661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=336661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}