{"id":336868,"date":"2017-03-28T01:20:07","date_gmt":"2017-03-27T17:20:07","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1469292"},"modified":"2017-03-28T01:20:07","modified_gmt":"2017-03-27T17:20:07","slug":"android-creator-andy-rubin-teases-first-look-at-essentials-bezel-less-smartphone","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/android-creator-andy-rubin-teases-first-look-at-essentials-bezel-less-smartphone\/","title":{"rendered":"Android creator Andy Rubin teases first look at Essential\u2019s bezel-less smartphone"},"content":{"rendered":"

We finally have a peek at the smartphone that Android co-founder Andy Rubin and his team have been building. Today, Rubin tweeted out a teaser photo of the yet-to-be-named device emerging from his stealth startup.<\/p>\n

The\u00a0company, reportedly named Essential, is reportedly focusing its engineering efforts on high-end devices that\u00a0it has reportedly raised a significant amount of funding to create. Reportedly<\/a>, Softbank recently bowed out of talks to invest $100 million in the startup at a $1 billion valuation.<\/p>\n

There\u2019s precious little in the way of feature clues for the nearly bezel-less device, and going head-to-head against Apple\u2019s iPhone will undoubtedly require something radical.<\/p>\n

The startup will be relying strongly on hype building up based on Rubin\u2019s pedigree and Essential seems to have a strong team to do just that after hiring the expectation-heightening VP\u00a0of PR and VP of Marketing from the embattled augmented reality juggernaut\u00a0Magic Leap to lead efforts.<\/p>\n

There is no word of when exactly we can expect to see a device come forward, but after nearly a decade of companies releasing phones they claim to be \u201ciPhone killers,\u201d I would\u00a0treat this effort\u00a0with more than a bit of healthy skepticism.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" We finally have a peek at the smartphone that Android co-founder Andy Rubin and his team have been building. Today, Rubin tweeted out a teaser photo of the yet-to-be-named device emerging from his stealth startup. I'm really excited about how this is shaping up. Eager to get it in more people's hands… pic.twitter.com\/LRzQCFSKTm
\n— Andy Rubin (@Arubin) March 27… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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