{"id":336897,"date":"2017-03-28T04:34:54","date_gmt":"2017-03-27T20:34:54","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1469375"},"modified":"2017-03-28T04:34:54","modified_gmt":"2017-03-27T20:34:54","slug":"godaddy-doubles-down-on-the-internet-in-a-marketing-collaboration-with-onion-labs","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/godaddy-doubles-down-on-the-internet-in-a-marketing-collaboration-with-onion-labs\/","title":{"rendered":"GoDaddy doubles down on \u2018The Internet\u2019 in a marketing collaboration with Onion Labs"},"content":{"rendered":"<p><span class=\"embed-youtube c5\"><iframe loading=\"lazy\" class=\"youtube-player c4\" type=\"text\/html\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/q1Q0rHYwsXw?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Good news for fans of GoDaddy\u2019s <a target=\"_blank\" href=\"http:\/\/www.businessinsider.com\/godaddy-super-bowl-ad-has-hidden-easter-eggs-2017-2\">Easter Egg-filled Super Bowl ad<\/a>: The company has launched\u00a0an entire campaign around the ad\u2019s star, \u201cThe Internet.\u201d<\/p>\n<p>For those of you who haven\u2019t seen it, the ad promoted <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/01\/25\/godaddys-new-site-builder-offers-templates-for-1500-industries\/\">GoDaddy\u2019s new\u00a0website-building product GoCentral<\/a> \u2014 so naturally, it depicted The Internet as a bearded, tattooed man.<\/p>\n<p> In <a target=\"_blank\" href=\"https:\/\/www.godaddy.com\/theinternet\">a new series of videos<\/a> created by The Onion\u2019s in-house ad agency <a target=\"_blank\" href=\"http:\/\/mediakit.theonion.com\">Onion Labs<\/a>, The Internet goes on a talk show to promote his (fake) memoir <em>My Life As The Internet<\/em>. As the trailer puts it, \u201cYou won\u2019t see an interview with an abstract concept personified for marketing purposes like this anywhere else!\u201d <\/p>\n<p>If you\u2019re worried that this sounds like stretching a single joke past\u00a0the breaking point \u2014 well, you\u2019re not <em>entirely<\/em> wrong, but GoDaddy and Onion Labs definitely found some weird, unpredictable ways to build on the original idea.<\/p>\n<p>These videos will also be featured in two posts a week on The Onion website and across Onion-owner Fusion Media Group\u2019s network (which also includes The A.V. Club, Gizmodo, Lifehacker and Deadspin).<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"362\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"The Internet\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/the-internet.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Good news for fans of GoDaddy&#8217;s Easter Egg-filled Super Bowl ad: The company has launched an entire campaign around the ad&#8217;s star, &#8220;The Internet.&#8221; <a href=\"https:\/\/techcrunch.com\/2017\/03\/27\/godaddy-the-internet\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=vFE6ZgHzh2A:VbMk-LmSXNs:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=vFE6ZgHzh2A:VbMk-LmSXNs:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=vFE6ZgHzh2A:VbMk-LmSXNs:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/vFE6ZgHzh2A\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-336897","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=336897"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/336897\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=336897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=336897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=336897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}