{"id":337055,"date":"2017-03-29T14:47:06","date_gmt":"2017-03-29T06:47:06","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1469425"},"modified":"2017-03-29T14:47:06","modified_gmt":"2017-03-29T06:47:06","slug":"as-the-oculus-rift-turns-one-facebook-is-still-responsible-for-where-vr-goes-next","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/as-the-oculus-rift-turns-one-facebook-is-still-responsible-for-where-vr-goes-next\/","title":{"rendered":"As the Oculus Rift turns one, Facebook is still responsible for where VR goes next"},"content":{"rendered":"<p>Today, the <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/03\/28\/review-the-oculus-rift\/\">Oculus Rift<\/a> turns one.\u00a0<a target=\"_blank\" href=\"http:\/\/emojipedia.org\/birthday-cake\/\">&#x1f382;<\/a><a target=\"_blank\" href=\"http:\/\/emojipedia.org\/birthday-cake\/\">&#x1f382;<\/a><a target=\"_blank\" href=\"http:\/\/emojipedia.org\/birthday-cake\/\">&#x1f382;<\/a><\/p>\n<p>The virtual reality system very well may have been the most important consumer gadget\u00a0to be released last year, and for all the critiques and praise that have pushed it through 2016,\u00a0it\u2019s clear we\u2019re still looking at a technology that hasn\u2019t\u00a0scratched\u00a0its fullest potential.<\/p>\n<p>For better or worse, Facebook\u2019s Oculus has been the <a target=\"_blank\" href=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/palmer_time_cover.jpg\">poster boy for VR<\/a>\u00a0and will likely continue to be. The Kickstarter-backed company sent ripples through tech communities in 2014 when it was announced that Facebook would be acquiring it for $2 billion. It hasn\u2019t exactly been smooth sailing since then, the company\u00a0has filled Facebook\u2019s year with a disproportionate amount of bad press that will undoubtedly provide a nice background to whatever\u00a0David Fincher film eventually chronicles the rise of Oculus VR.<\/p>\n<p>Let\u2019s see what\u2019s happened\u2026<\/p>\n<ul>\n<li>Rift\u00a0launch was delayed again and again and then <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/04\/12\/oculus-confirms-component-shortage-is-delaying-some-pre-order-shipments\/\">plagued<\/a> with further launch issues<\/li>\n<li>Founder Palmer Luckey was bizarrely caught up\u00a0in a\u00a0<a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/09\/24\/shitpost-your-idols\/\">political scandal<\/a> and has since vanished from the public eye<\/li>\n<li>CEO Brendan Iribe <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/12\/13\/oculus-ceo-brendan-iribe-steps-down-will-now-lead-pc-based-vr-division-within-company\/\">stepped down<\/a> in midst of significant company reorganization<\/li>\n<li>The head of Oculus\u2019s Computer Vision team was\u00a0<a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/12\/26\/oculus-engineer-dov-katz-arrested-in-sting-after-allegedly-soliciting-sex-from-a-15-year-old-girl\/\">arrested<\/a> in underage sex sting<\/li>\n<li>Oculus\u00a0<a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/02\/01\/jury-awards-zenimax-500-million-in-oculus-vr-lawsuit\/\">lost<\/a>\u00a0a\u00a0key lawsuit and was forced to pony up a half-billion dollars to ZeniMax Media<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1083846 aligncenter\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=683&#038;h=377\" alt=\"\" width=\"683\" height=\"377\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=683&#038;h=377 683w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=150&#038;h=83 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=300&#038;h=165 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=768&#038;h=423 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png?w=680&#038;h=375 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/11\/screen-shot-2014-11-15-at-2-59-16-pm1.png 800w\" sizes=\"(max-width: 683px) 100vw, 683px\"\/><\/p>\n<p>Despite all this trouble, in Facebook\u2019s wake nearly every tech company out there has had to consider what its strategy for the new medium is moving forward. Headsets and prototypes have been released by companies like Google, Samsung, Sony, HTC, Intel, LG, Qualcomm and others. Startups of\u00a0Oculus-esque beginnings\u00a0are no longer the ones holding the keys to where the industry moves, it is the tech giants who control desktop, mobile and the platforms that enable them.<\/p>\n<p>Even in a space with such undefined paths to ubiquity, Facebook is still positioned most effectively to lead. The company has made significant strides in fostering a robust community of VR developers while also selling consumers on its headsets which have managed to become the gold standards in quality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1170448 aligncenter\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=680&#038;h=453\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=680&#038;h=453 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=1360&#038;h=906 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=150&#038;h=100 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=300&#038;h=200 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/06\/oculus-rift-pre-e30088.jpg?w=768&#038;h=512 768w\" sizes=\"(max-width: 680px) 100vw, 680px\"\/><\/p>\n<p>Facebook made its own significant plays this year outside of its\u00a0Oculus vehicle. The company\u2019s emphasis on building tools to foster\u00a0360-degree video\u00a0were noticeable and highly present in user news feeds. Meanwhile, the company has begun heavy efforts independent of Oculus to define <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/10\/06\/facebook-social-vr\/\">what social interaction\u00a0looks like<\/a> on early virtual reality systems.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\" data-video-id=\"58dade3583b51f360520b9e8\">\n<h2 class=\"collapse-title section-title\">Latest <span>Crunch Report<\/span><\/h2>\n<div class=\"collapse-body cf\">\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\" data-lightbox-omniture=\"crunchreport\" readability=\"-2\">\n<div class=\"block block-inset\" readability=\"7\"><a href=\"https:\/\/techcrunch.com\/video\/uber-releases-its-diversity-report-crunch-report\/58dade3583b51f360520b9e8\/?ncid=rightrail_cr\"><img decoding=\"async\" src=\"https:\/\/img.vidible.tv\/prod\/2017-03\/28\/58dade3583b51f360520b9e8\/58dade71ad5cd31f2766387c_o_U_v1.jpg?w=300&#038;h=170\" alt=\"Uber Releases Its Diversity Report | Crunch Report\" data-lightbox-url=\"https:\/\/techcrunch.com\/video\/uber-releases-its-diversity-report-crunch-report\/58dade3583b51f360520b9e8\/lightbox\"\/><\/a><\/p>\n<p><h3>Uber Releases Its Diversity Report | Crunch Report<\/h3>\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/techcrunch.com\/video\/crunchreport\/?ncid=rightrail_crmore\" class=\"text-btn\" data-omni-sm=\"rightrail_crmore\">Watch More Episodes<\/a><\/div>\n<\/section>\n<\/aside>\n<p>Facebook\u2019s nearly two billion monthly active users are the ultimate key as technologies like WebVR mature which\u00a0will allow desktop and mobile experiences to seamlessly morph into virtual reality moments.<\/p>\n<p>For a massive company that shows surprising agility in its feature updates, Oculus offers the company a distant end game to build towards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1470139 aligncenter\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=680&#038;h=406\" alt=\"\" width=\"680\" height=\"406\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=680&#038;h=406 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=1360&#038;h=812 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=150&#038;h=90 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=300&#038;h=179 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screen-shot-2017-03-28-at-10-40-19-pm.png?w=768&#038;h=458 768w\" sizes=\"(max-width: 680px) 100vw, 680px\"\/><\/p>\n<p>In the most recent earnings call (FB\u2019s market cap currently stands just below $410 billion btw), Zuckerberg said that virtual reality is still quite a bit off, and seemed\u00a0pretty adamant that\u00a0the industry\u00a0was about ten years away from its moment in the sun.<\/p>\n<p>\u201cI don\u2019t think there really is a strategy to pull\u00a0this in from ten years to five, I just think it\u2019s going to be a ten\u00a0year thing,\u201d Zuck told investors, noting, \u201cI would ask for the patience of the investor community\u00a0because we\u2019re going to invest a lot in this and it\u2019s not going to make a return or be profitable for us for quite a while.\u201d<\/p>\n<p>Zuck is counting on the gamble being worth the effort in the longterm, the company has already spent several billion dollars on the venture, and expects to spent <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/01\/17\/facebook-plans-to-invest-more-than-3-billion-in-vr-over-the-next-decade\/\">at least $3 billion more<\/a>, though if history is any guide it\u2019s going to cost a whole lot more.<\/p>\n<p>As more resources get devoted to the VR efforts of Oculus, expect to see the relationship grow tighter between parent company and child. With Facebook\u2019s new VP of VR Hugo Barra starting work soon, Facebook\u00a0will likely soon grow\u00a0to absorb the non-gaming applications of virtual reality while steering Oculus in a more hands-on capacity towards its more imminent social aspirations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1398378\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/10\/oculus-cards-joy-emoji.gif?w=530&#038;h=265\" alt=\"\" width=\"530\" height=\"265\"\/><\/p>\n<p>The distinct separation that once existed between Facebook and Oculus is already blurring as the social giant\u00a0grows more willing to align its core brand with its VR moonshot. The company <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/03\/08\/facebook-debuts-its-first-dedicated-virtual-reality-app-facebook-360\/\">introduced an app<\/a>\u00a0earlier this month to host its 360-degree videos on the Gear VR mobile platform.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<div class=\"section aside crunchbase-cluster collapse\">\n<h3 class=\"section-title collapse-title\">Crunchbase<\/h3>\n<\/p><\/div>\n<\/aside>\n<p>The most important task for\u00a0Facebook in 2017 is continuing to build the\u00a0developer ecosystem for the Rift on the gaming front. Facebook still bears sizable responsibility for funding the game developers that are building some of the most engaging content on the platform.<\/p>\n<p>For Facebook these investments\u00a0aren\u2019t optional pursuits, AAA game studios\u00a0won\u2019t develop for a platform that isn\u2019t in plenty of people\u2019s hands. Though Oculus has yet to release sales numbers, most estimates pin Rift sales between 200-400 thousand, which is undoubtedly a tiny market to present\u00a0to developers\u00a0who\u2019d likely rather cash in on the\u00a075 million+ Xbox One and PS4 units out in the wild. (Samsung\u2019s Gear VR, which operates on Oculus technology, has sold about 5 million units)<\/p>\n<p>At the Oculus Developer Conference, Zuckerberg announced that the company\u00a0had invested nearly $250 million in content developers with another quarter billion on the way. This money is necessary to \u201cseed the ecosystem,\u201d he said in the latest quarterly earnings call.<\/p>\n<p>Oculus isn\u2019t the only major company attempting to build out its influence in the industry.\u00a0Sony has already sold nearly one million PlayStation VR headsets and HTC is investing heavily in diverse areas of the industry as a part of its Vive headset ecosystem. Google\u2019s efforts with its Daydream VR platform present an obvious challenge to Oculus on the mobile front, while unannounced ambitions from tech hardware titans like Apple could present themselves at any time.<\/p>\n<p>While many see social VR as a key area of advantage for Oculus thanks to mother FB, it is unclear how far VR gaming will move beyond its gaming roots in the next year.<\/p>\n<p>In the meantime, Facebook is rapidly chipping away at some of the less philosophical\u00a0shortcomings of current VR. Oculus slashed the prices of its Rift headset and Touch controllers by <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/03\/01\/oculus-slashes-price-of-rift-headset-touch-controllers-to-598\/\">$100 each<\/a> earlier this month and has been making steady software improvements to its platform that are <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/10\/06\/you-can-now-run-the-oculus-rift-on-a-500-pc\/\">driving gaming PC minimum requirements lower<\/a>. Oculus is also working on a product that will remove the wires and gaming PC entirely, <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/10\/06\/zuckerberg-teases-a-prototype-standalone-oculus-vr-headset\/\">\u201cSanta Cruz\u201d<\/a> is a prototype standalone headset that the company plans to continue refining.<\/p>\n<p>While high-priced hardware and clunky tethered peripherals may hinder current products from reaching wider audiences, the sheer concept of VR is far from an easy sell to mainstream consumers that are skeptical of strapping a device to their face that cuts them off from the outside world.<\/p>\n<p>For Facebook, creating industry-standard hardware may be the easiest challenge they have. The real task is getting a world of users to let go of their skepticism\u00a0and give VR a shot. Oculus\u00a0may have had a rougher start with the first iteration of the Rift than many would have\u00a0hoped, but Facebook is still showing a surprisingly level-headed vision for a technology that\u2019s final form still dwells\u00a0beyond the horizon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/01\/facebook-oculus.png?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Today, the Oculus Rift turns one.\u00a0 The virtual reality system very well may have been the most important consumer gadget\u00a0to be released last year, and for all the critiques and praise that have pushed it through 2016,\u00a0it&#8217;s clear we&#8217;re still looking at a technology that hasn&#8217;t\u00a0scratched\u00a0its fullest potential. For better or worse, Facebook&#8217;s Oculus has been the&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/03\/28\/as-the-oculus-rift-turns-one-facebook-is-still-responsible-for-where-vr-goes-next\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=02TpC1cjqug:N10WY0wSExY:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=02TpC1cjqug:N10WY0wSExY:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=02TpC1cjqug:N10WY0wSExY:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/02TpC1cjqug\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337055","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337055"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337055\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}