{"id":337136,"date":"2017-03-30T06:26:52","date_gmt":"2017-03-29T22:26:52","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1470689"},"modified":"2017-03-30T06:26:52","modified_gmt":"2017-03-29T22:26:52","slug":"adsemble-launches-a-self-serve-platform-for-buying-digital-billboard-ads","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/adsemble-launches-a-self-serve-platform-for-buying-digital-billboard-ads\/","title":{"rendered":"AdSemble launches a self-serve platform for buying digital billboard ads"},"content":{"rendered":"

<\/p>\n

AdSemble<\/a> has launched a new way for businesses to buy ads\u00a0on digital billboards.<\/p>\n

To use the company\u2019s new Open Display<\/a> product, advertisers just\u00a0set their weekly budget, choose the region where they want their ad to be displayed and upload their creative assets. Then AdSemble\u00a0will automatically serve the ad to different billboards across\u00a0its network, optimized to deliver the most impressions\u00a0for your budget.<\/p>\n

Open Display also includes a performance report showing where the ads are being displayed, with photographic evidence.<\/p>\n

If you come from the world of online advertising, this might just sound like the ad-buying should work, rather than something special. But that\u2019s kind of the point: AdSemble has been trying\u00a0to simplify the often complicated process of buying billboard ads. (It launched a self-serve product for the billboard owners<\/a> last year.)<\/p>\n

\"AdSemble<\/a><\/p>\n

In fact, when I first wrote about the company in 2013<\/a>, founder and CEO Matthew Olivieri told me\u00a0his goal was to build a \u201cself-service, AdWords-style marketplace\u201d \u2014 but the industry wasn\u2019t ready yet. Perhaps it is now.<\/p>\n

Open Display\u00a0is currently available to advertisers in San Francisco, with plans to add\u00a0 Chicago, New York and Los Angeles by the end of the year. Also, the first 100 advertisers to sign up with the code \u201ctechcrunch\u201d will get a $50 credit on their account.<\/p>\n

Featured Image: MK Feeney\/Flickr<\/a> UNDER A CC BY 2.0<\/a> LICENSE<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Times AdSemble has launched a new way for businesses to buy ads\u00a0on digital billboards.
\nTo use the company’s new Open Display product, advertisers just\u00a0set their weekly budget, choose the region where they want their ad to be displayed and upload their creative assets. Then AdSemble\u00a0will automatically serve the ad to different billboards across\u00a0its network, optimized to deliver the most… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337136","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337136"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337136\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}