![](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/shutterstock_376524916.png?w=738\")
<\/p>\n<\/p>\n
The Deck, an ad network whose funding members included Daring Fireball<\/a>, Kottke<\/a> and Waxy<\/a>, announced today that it\u2019s shutting down.<\/p>\n As a simple, clean ad network focused on independent websites,The Deck \u00a0may have seemed like a bit of a throwback\u00a0\u2014 and indeed, in his blog post announcing the shutdown<\/a>, founder Jim Coudal tied the network\u2019s fate to broader changes in the online ad landscape:<\/p>\n Things change. In 2014, display advertisers started concentrating on large, walled, social networks. The indie \u201cblogosphere\u201d was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused<\/a> to do) and all that came with that became pervasive, and once again The Deck was back to being a pretty good business. By 2015, it was an OK business and, by the second half of 2016, the network was beginning to struggle again.<\/p>\n<\/blockquote>\n Coudal\u2019s post closes by encouraging advertisers to contact The Deck\u2019s publishers directly, and by noting that Coudal Partners<\/a>\u00a0continues to work on other projects, including Field Notes<\/a>.<\/p>\n Since its founding in 2006, the network served \u201csomewhere north of 7.5 billion ad impressions,\u201d according to its website.<\/p>\n Sad to see the Deck disappear. A link to a different kind of web.<\/p>\n \u2014 Benedict Evans (@BenedictEvans) March 29, 2017<\/a><\/p>\n<\/blockquote>\n Featured Image: Smartline<\/a>\/Shutterstock<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"\n
\n
![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/shutterstock_376524916.png?w=680\")
The Deck, an ad network whose funding members included Daring Fireball, Kottke and Waxy, announced today that it’s shutting down. As a simple, clean ad network focused on independent websites,The Deck \u00a0may have seemed like a bit of a throwback\u00a0— and indeed, in his blog post announcing the shutdown, founder Jim Coudal tied the network’s fate to broader changes in the online… Read More<\/a><\/p>\n\n<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>\n<\/div>\n
<\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-337143","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337143"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337143\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}