{"id":337195,"date":"2017-03-31T00:00:53","date_gmt":"2017-03-30T16:00:53","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1470965"},"modified":"2017-03-31T00:00:53","modified_gmt":"2017-03-30T16:00:53","slug":"nuzzel-launches-a-newswire-for-sponsored-content","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/nuzzel-launches-a-newswire-for-sponsored-content\/","title":{"rendered":"Nuzzel launches a \u2018Newswire\u2019 for sponsored content"},"content":{"rendered":"

<\/p>\n

For the first time, news aggregator Nuzzel<\/a> will include advertising.<\/p>\n

That doesn\u2019t mean you\u2019re going to see banner ads popping up all over the startup\u2019s app and website. Instead, the Nuzzel Newswire<\/a> consists of sponsored links in Nuzzel\u2019s email newsletter, pointing to a blog post, press release or news article of the advertiser\u2019s choosing.<\/p>\n

So why call it a \u201cnewswire\u201d when it\u2019s really just sponsored content? Nuzzel founder and CEO Jonathan Abrams told me he\u2019s pitching this as an alternative to paying for press release distribution through a service like\u00a0PRNewswire<\/a>, where he said\u00a0\u201cprobably few people will really read\u201d it.<\/p>\n

\u201cOf course you could do both,\u201d Abrams said. \u201cBut the idea is that this is a way to get your content in front of influencers that a traditional press release service may not deliver, since they take anything and release so many press releases every day.\u201d<\/p>\n

In contrast, he said the Newswire will only run one sponsored story per day.<\/p>\n

\"Nuzzel<\/a><\/p>\n

Nuzzel, for those of you who haven\u2019t tried it, offers a number of ways to keep track of the news, whether that\u2019s following feeds\/newsletters curated by Nuzzel or other users<\/a>, or by connecting your Twitter account to see the stories that are getting the most shares\u00a0from\u00a0the people you follow.<\/p>\n

Abrams declined to reveal anything about the size of Nuzzel\u2019s audience, except that \u201cit\u2019s fair to say that at this point, the real value of the Nuzzel Newswire is the quality of the audience vs. huge size\u201d \u2014 a point underlined on\u00a0the Newswire website<\/a>, which highlights a few\u00a0individual Nuzzel users.<\/p>\n

As for why the ads are only running in the newsletters, Abrams said he might add them to other products in the future, but he\u2019s starting with email\u00a0\u201cbecause we thought native ads in email newsletters would get really good engagement and not as many people were doing it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" For the first time, news aggregator Nuzzel will include advertising.
\nThat doesn’t mean you’re going to see banner ads popping up all over the startup’s app and website. Instead, the Nuzzel Newswire consists of sponsored links in Nuzzel’s email newsletter, pointing to a blog post, press release or news article of the advertiser’s choosing.
\nSo why call it a… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-337195","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337195"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337195\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}