{"id":337219,"date":"2017-03-31T03:44:23","date_gmt":"2017-03-30T19:44:23","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1470589"},"modified":"2017-03-31T03:44:23","modified_gmt":"2017-03-30T19:44:23","slug":"roboteam-is-building-a-10000-strong-robot-army-for-your-home","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/roboteam-is-building-a-10000-strong-robot-army-for-your-home\/","title":{"rendered":"Roboteam is building a 10,000-strong robot army for your home"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=738\" class=\"\"\/><\/p>\n<p>At this very moment, there\u2019s someone working away in a factory somewhere in Shenzhen or at a manufacturing plant in Israel, or maybe even a facility in Gaithersburg, Md., prepping the assembly of one of the 10,000 robots that a small Israeli company wants to bring into the world this November.<\/p>\n<p>The Tel Aviv-based company, <a target=\"_blank\" href=\"http:\/\/www.robo-team.com\/\">Roboteam<\/a>, has already made millions <a target=\"_blank\" href=\"http:\/\/www.robo-team.com\/\">selling a\u00a0host of robots<\/a> to militaries around the world \u2014 and now they\u2019re tackling the consumer market.<\/p>\n<p>But unlike its pack-mule, scout or bomb-removal bots, these new robots are going to be designed to help grandma bring out the tea and cookies (or crumpets for those across the pond).<\/p>\n<p>The company has actually raised $50 million from\u00a0Fenghe Investment Group and from the group\u2019s famous co-founder, John Wu, the former venture capitalist turned Alibaba chief technology officer. Matt Hu, the group\u2019s co-founder and chief investment officer, also invested personally in the company.<\/p>\n<p>It\u2019s a big bet on a company that\u2019s hoping to pivot from (admittedly really hardcore) military robots into a commercially viable product that the company\u2019s co-founder, Yossi Wolf, says will be the first to crack the home market successfully.<\/p>\n<p>\u201cRoboteam defense is probably the number one provider of tactical robots in the world,\u201d says Wolf of the company\u2019s current business. \u201cWe\u2019re the only startup in Israel to penetrate the Pentagon [and] have generated over $100 million in revenue [with] thousands of systems right now and completing big programs of $1 billion around the world.\u201d<\/p>\n<p>Here\u2019s the type of stuff that the company is making now.<\/p>\n<p><span class=\"embed-youtube c5\"><iframe loading=\"lazy\" class=\"youtube-player c4\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/WHlpffiCYDE?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>When Wolf talks about what\u2019s next for the company he and his co-founder, Ilad Levy, launched seven years ago, he emphasizes that it will be nothing like the company\u2019s current crop of battle droids.<\/p>\n<p>Instead, Wolf pictures a robot like <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=48itJfUr8ZM\">Rosie from the Jetsons<\/a>\u00a0(but not h-o-m-e-l-y). \u201cSeven years ago I went to visit my dear grandma. When I saw her trying to carry a cup of tea and cookies and she was shaking\u2026 I\u00a0knew we can provide the services to help elderly people.\u201d<\/p>\n<p>The seasoned veteran of Israel\u2019s Air Force special forces scoffs at some of the other robot assistants that are currently in production. They are, he says, toys that haven\u2019t actually found a valid use case in the home.<\/p>\n<p>Roboteam\u00a0was tight-lipped about the design and branding for the new robot that\u2019ll be rolling out from its consumer-facing subsidiary, but I did manage to pry a few details from Wolf.<\/p>\n<p>The robot will be about three feet high, with an interactive 10-inch display. At about 22 pounds, the thing is no lightweight, but can be carried manageably. It\u2019ll be equipped with 40 sensors that will enable autonomous movement and it\u2019ll be equipped with a tray to carry things.<\/p>\n<p>I said it sounded like a very fancy side table with an interactive display and some smart-home connectivity features. \u201cBut sexy!\u201d Wolf said.<\/p>\n<p>As these robots roll off the shelves, Roboteam envisions a methodical go-to-market strategy to put them in consumers\u2019 homes in time for Christmas.<\/p>\n<p>There\u2019ll be pop-up shops in tech-savvy cities like New York, Los Angeles and Boston\u2026 along with a coordinated campaign to pitch the first 10,000 units. One thing that the company won\u2019t do, Wolf said, is try a promotional Kickstarter or Indiegogo campaign.<\/p>\n<p>\u201cWe very much reject the Kickstarter model of pre-sale and then failing to deliver,\u201d says Wolf. We\u2019re investing in the launch and plan to launch with 10,000 units ready for delivery. I will not launch without readiness.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1330955\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=687&#038;h=483\" alt=\"\" width=\"687\" height=\"483\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=687&#038;h=483 687w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=1372&#038;h=966 1372w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=150&#038;h=106 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=300&#038;h=211 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=768&#038;h=541 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/brokenrobot.jpg?w=680&#038;h=479 680w\" sizes=\"(max-width: 687px) 100vw, 687px\"\/><\/p>\n<p>For Wolf, the new product embodies the best of a number of different technologies. \u201cIt\u2019s all the Alexa things and Google Home together with all the video experience of FaceTime and WhatsApp \u2014 and with great mobility,\u201d he said in his pitch. \u201cIt can move. It can talk. It can listen. It can understand you.\u201d<\/p>\n<p>Since the launch of iRobot\u2019s Roomba in 2002, the idea of an in-home robot has made the trip from science fiction to daily reality in many people\u2019s imagination. The thought of a Rosie robot in the home isn\u2019t some figment of the imagination, but a possibility for hundreds. The problem is no one seems to know what to do with them.<\/p>\n<p>I\u2019ve seen Pepper in the wild and \u201cshe\u201d creeps me out. Things like Jibo are personified but seem fairly pointless as a hub (Amazon Echo and Google Home seem both more practical and less ickily focused on developing a relationship with kids in the home), Beam is being used as a tool for meetings, but strikes me as pretty ridiculous (in interviews I have to resist the urge to push it around and make it face the wall) and, finally, the Asus Zenbo is Wall-E-esque, but doesn\u2019t have any utility (it\u2019s a better designed, mobile Jibo).<\/p>\n<p>What can\u2019t be disputed is the amount of money venture capitalists are willing to throw at the robot market. Things are heating up with\u00a0skyrocketing interest in industrial and personal robotics companies over the last three years, according to data from <a target=\"_blank\" href=\"https:\/\/www.crunchbase.com\/app\/search\/funding_rounds\/8c6ab6112da92d6634e72f97726ec3eaca111a2c\">Crunchbase<\/a>.\u00a0Venture firms put in record amounts of money in 2015 and 2016 \u2014 with totals approaching $900 million each year, up from under $450 million in 2014, Crunchbase data shows.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1471136\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=644&#038;h=423\" alt=\"\" width=\"644\" height=\"423\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=644&#038;h=423 644w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=1286&#038;h=846 1286w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=150&#038;h=99 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=300&#038;h=197 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=768&#038;h=505 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/screenshot-2017-03-30-14-25-07.png?w=680&#038;h=447 680w\" sizes=\"(max-width: 644px) 100vw, 644px\"\/><\/p>\n<p><small>Featured Image: Yagi Studio\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"452\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/09\/gettyimages-107861026.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;At this very moment, there&#8217;s someone working away in a factory somewhere in Shenzhen or at a manufacturing plant in Israel, or maybe even a facility in Gaithersburg, Md., prepping the assembly of one of the 10,000 robots that a small Israeli company wants to bring into the world this November. <a href=\"https:\/\/techcrunch.com\/2017\/03\/30\/roboteam-is-building-a-10000-strong-robot-army-for-your-home\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a 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decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=dDvjrNRP6a0:rXawnY3NoY8:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=dDvjrNRP6a0:rXawnY3NoY8:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/dDvjrNRP6a0\" height=\"1\" width=\"1\" alt=\"\"\/> 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