{"id":337233,"date":"2017-03-31T06:57:34","date_gmt":"2017-03-30T22:57:34","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/03\/30\/ipad-pro-twitter-ad-campaign-continues\/"},"modified":"2017-03-31T06:57:34","modified_gmt":"2017-03-30T22:57:34","slug":"apple-continues-twitter-based-ipad-pro-ad-campaign-with-three-new-videos","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/apple-continues-twitter-based-ipad-pro-ad-campaign-with-three-new-videos\/","title":{"rendered":"Apple Continues Twitter-Based iPad Pro Ad Campaign With Three New Videos"},"content":{"rendered":"<p>Apple today shared three new videos that are part of its ongoing <a href=\"https:\/\/www.macrumors.com\/roundup\/ipad-pro\/\"\/><a href=\"https:\/\/www.macrumors.com\/roundup\/ipad\/\">iPad<\/a> Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. &#8220;Real problems&#8230; answered&#8221; is the campaign&#8217;s tagline.<\/p>\n<p>All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.<\/p>\n<p>The first video features a tweet that says &#8220;My laptop weighs five million tons&#8230;&#8221; which is used as the basis to highlight the iPad Pro&#8217;s weight (about than a pound) and its ability to run apps like Excel and PowerPoint.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/I09yhEv-mJ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<p>In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with &#8220;Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ued_jtknvws\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<p>The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/jZvw5kTrzmM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<p>Apple&#8217;s been running its Twitter-based iPad Pro advertising campaign <a href=\"https:\/\/www.macrumors.com\/2017\/02\/17\/apple-ipad-pro-ad-series\/\">since mid-February<\/a>. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have <a href=\"https:\/\/www.macrumors.com\/2017\/03\/03\/apple-shares-two-new-ipad-pro-ads\/\">focused on features<\/a> like the <a href=\"https:\/\/www.macrumors.com\/2017\/02\/28\/ipad-pro-ad-highlights-apple-pencil\/\">Apple Pencil<\/a>, its range of note taking capabilities, its slim size and portability, its range of software, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple today shared three new videos that are part of its ongoing <a href=\"https:\/\/www.macrumors.com\/roundup\/ipad-pro\/\"><a href=\"https:\/\/www.macrumors.com\/roundup\/ipad\/\">iPad<\/a> Pro<\/a> advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. &#8220;Real problems&#8230; answered&#8221; is the campaign&#8217;s tagline.<\/p>\n<p>All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.<\/p>\n<p>The first video features a tweet that says &#8220;My laptop weighs five million tons&#8230;&#8221; which is used as the basis to highlight the iPad Pro&#8217;s weight (about than a pound) and its ability to run apps like Excel and PowerPoint.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/I09yhEv-mJ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><br \/>\n<br \/>\nIn the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with &#8220;Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere.&#8221;<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ued_jtknvws\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><br \/>\n<br \/>\nThe third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jZvw5kTrzmM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><br \/>\n<br \/>\nApple&#8217;s been running its Twitter-based iPad Pro advertising campaign <a href=\"https:\/\/www.macrumors.com\/2017\/02\/17\/apple-ipad-pro-ad-series\/\">since mid-February<\/a>. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have <a href=\"https:\/\/www.macrumors.com\/2017\/03\/03\/apple-shares-two-new-ipad-pro-ads\/\">focused on features<\/a> like the <a href=\"https:\/\/www.macrumors.com\/2017\/02\/28\/ipad-pro-ad-highlights-apple-pencil\/\">Apple Pencil<\/a>, its range of note taking capabilities, its slim size and portability, its range of software, and more.<\/p>\n<div class=\"linkback\">Tag: <a href=\"https:\/\/www.macrumors.com\/roundup\/apple-ads\/\">Apple ads<\/a> <\/div>\n<p><a href=\"https:\/\/forums.macrumors.com\/threads\/ipad-pro-twitter-ad-campaign-continues.2039526\/\">Discuss this article<\/a> in our forums<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=uvTl31Eesm4:SbXchW6sB0w:6W8y8wAjSf4\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=6W8y8wAjSf4\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=uvTl31Eesm4:SbXchW6sB0w:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MacRumors-All\/~4\/uvTl31Eesm4\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-337233","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337233"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337233\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}