{"id":337334,"date":"2017-04-01T02:21:45","date_gmt":"2017-03-31T18:21:45","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1471529"},"modified":"2017-04-01T02:21:45","modified_gmt":"2017-03-31T18:21:45","slug":"how-stories-search-makes-snapchat-a-real-time-youtube","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/how-stories-search-makes-snapchat-a-real-time-youtube\/","title":{"rendered":"How Stories Search makes Snapchat a real-time YouTube"},"content":{"rendered":"

Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of what\u2019s going on now everywhere. Today<\/a> Snapchat launched<\/a> Search for Stories submitted to its public Our Stories. It makes Snapchat as deep as whatever the world is sharing, creating near-infinite rabbit holes to go down, and a stronger competitor for YouTube and Twitter.<\/p>\n

That aligns exactly with Snap IPO strategy following the slow-down of user growth<\/a> after the removal of auto-advance and the launch of Instagram Stories and Facebook\u2019s other competing clones: Snapchat wants to be where some people spend tons of engagement time, rather than where everyone spends a little time.<\/p>\n

It also sees Snapchat break one of its cardinal rules. User-generated content is no longer limited to a lifespan of 24 hours. A Snapchat spokesperson confirms to TechCrunch that some Snaps submitted to Our Stories that appear in the new Search feature will be visible for less than a day to up to a few weeks or even months.<\/p>\n

If content around a theme is being submitted more rapidly, what\u2019s seen in Search results will turn over more quickly, while themes that only get submissions every few days may see Snaps stay visible for longer to make sure there\u2019s something to watch for the theme.<\/p>\n