{"id":337336,"date":"2017-04-01T00:13:36","date_gmt":"2017-03-31T16:13:36","guid":{"rendered":"http:\/\/tctechcrunch2011.wordpress.com\/?p=1471382"},"modified":"2017-04-01T00:13:36","modified_gmt":"2017-03-31T16:13:36","slug":"apple-releases-new-colorful-apple-watch-ad","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/apple-releases-new-colorful-apple-watch-ad\/","title":{"rendered":"Apple releases new colorful Apple Watch ad"},"content":{"rendered":"<p><span class=\"embed-youtube c5\"><iframe loading=\"lazy\" class=\"youtube-player c4\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/BNpiwOkKIJ8?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Apple just released a new video ad on its <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/Apple\">YouTube channel<\/a> for the Apple Watch Series 2. There are two interesting things about this ad.<\/p>\n<p>It\u2019s a colorful, cheerful clip that wants to turn the Apple Watch into a pop culture symbol. And it focuses on the fitness features of the Apple Watch, proving that Apple thinks about the device as an activity tracking device first and foremost.<\/p>\n<p>Apple chose Beyonc\u00e9\u2019s \u201cFreedom\u201d as the soundtrack. The ad shows many different Apple Watch users practicing their favorite sport in a world dominated by a single, bright color.<\/p>\n<p>Real life doesn\u2019t really look like that, but I\u2019ve got to say that it was a bit more convincing than a boring description of different practical Apple Watch use cases.<\/p>\n<p>A couple of shots show Apple\u2019s quirky 3D emojis and the Apple Watch\u2019s <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/09\/07\/apple-watch-hands-on-2\/\">meditation feature<\/a>. But the vast majority of the shots show Apple\u2019s Workout app and activity rings. While I like those two features, I use the Apple Watch mostly for notifications and calendar apps.<\/p>\n<p>I hope it doesn\u2019t mean that Apple wants to turn the Apple Watch into a\u00a0Fitbit. Maybe it\u2019s an easy selling point and works well for an ad, and that\u2019s why Apple emphasizes those features.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1471384\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=1024&#038;h=576\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=1024&#038;h=576 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=150&#038;h=84 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=300&#038;h=169 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=768&#038;h=432 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=680&#038;h=383 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/unnamed2.jpg 1280w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad. It&#8217;s a colorful, cheerful clip that wants to turn the Apple Watch into a pop culture symbol. And it focuses on the fitness features of the Apple Watch, proving that Apple thinks about the device as an activity tracking device first and foremost. Apple&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/03\/31\/apple-releases-new-colorful-apple-watch-ad\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=OLM9Xdm09JI:I4EsHYSXDcw:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=OLM9Xdm09JI:I4EsHYSXDcw:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=OLM9Xdm09JI:I4EsHYSXDcw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/OLM9Xdm09JI\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337336","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337336"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337336\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}