{"id":337376,"date":"2017-04-01T23:18:58","date_gmt":"2017-04-01T15:18:58","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1471422"},"modified":"2017-04-01T23:18:58","modified_gmt":"2017-04-01T15:18:58","slug":"krablr-releases-first-diversity-report","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/krablr-releases-first-diversity-report\/","title":{"rendered":"Krablr releases first diversity report"},"content":{"rendered":"<p class=\"first\">Things are going well for <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/tag\/krablr\/\">Krablr<\/a>, the crab pricing messaging app for millennials. Now that the app has managed to attract millions of crab lovers the company faces more scrutiny. That\u2019s why Krablr CEO Paul Paulson Black III just released the company\u2019s first ever diversity report detailing the demographics of its employees.<\/p>\n<p>\u201cWe fully recognize that our millions of daily active users expect us to set a positive example. They don\u2019t just want to stuff their face with fresh crab,\u201d he told us.<\/p>\n<p>The startup has a predominantly white and male workforce, according to the report, with 37.1 percent female employees \u2014 of whom only 16.4 percent are in a tech role.<\/p>\n<p>\u201cHey, at least we did better than Uber,\u201d Paulson Black III told TechCrunch. And it\u2019s true that Krablr <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/03\/28\/uber-first-diversity-report\/\">beats<\/a> Uber\u2019s gender breakdown by one percentage point.<\/p>\n<p>When it comes to race, 55.7 percent of Krablr is white, 28.6 percent Asian, 7.2 percent black, 5.6 percent Latinx and 2.9 percent two or more races.<\/p>\n<p>Frankly, this is yet another dismal performance by a technology startup. And one\u00a0that fails to be reflective of the diverse population of crab consumers around the world. Krablr advisor John Blarggs was in the room during our interview and couldn\u2019t stop rolling his eyes. We share his sentiment entirely.<\/p>\n<p>When we made these points, Paulson Black III shifted uneasily in his designer office chair, and said the leadership has recently hired an external consultancy to look into whether or not it should relocate its Friday beer-pong team-bonding\u00a0sessions at \u2018The Saucy Mermaid\u2019s Tail\u2019 to somewhere less douchey.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\" data-video-id=\"58dee38a83b51f481b57ffc4\">\n<h2 class=\"collapse-title section-title\">Latest <span>Crunch Report<\/span><\/h2>\n<div class=\"collapse-body cf\">\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\" data-lightbox-omniture=\"crunchreport\" readability=\"-2\">\n<div class=\"block block-inset\" readability=\"7\"><a href=\"https:\/\/techcrunch.com\/video\/spacex-successfully-re-launches-a-rocket-crunch-report\/58dee38a83b51f481b57ffc4\/?ncid=rightrail_cr\"><img decoding=\"async\" src=\"https:\/\/img.vidible.tv\/prod\/2017-03\/31\/58dee38a83b51f481b57ffc4\/58dee424c7480e35f58cd31c_o_U_v1.jpg?w=300&#038;h=170\" alt=\"SpaceX Successfully Re-launches a Rocket | Crunch Report\" data-lightbox-url=\"https:\/\/techcrunch.com\/video\/spacex-successfully-re-launches-a-rocket-crunch-report\/58dee38a83b51f481b57ffc4\/lightbox\"\/><\/a><\/p>\n<p><h3>SpaceX Successfully Re-launches a Rocket | Crunch Report<\/h3>\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/techcrunch.com\/video\/crunchreport\/?ncid=rightrail_crmore\" class=\"text-btn\" data-omni-sm=\"rightrail_crmore\">Watch More Episodes<\/a><\/div>\n<\/section>\n<\/aside>\n<p>\u201cWe\u2019re open to looking less like a bunch of stupidly\u00a0successful dudebros,\u201d he added.<\/p>\n<p>The CEO became much more animated\u00a0discussing the company\u2019s ambitious plans to build an in-house artificial intelligence engineering division this year.<\/p>\n<p>\u201cWe think we\u2019ll have what it takes to dominate the competition while it\u2019s still in diapers playing with\u00a0those learn to code pre-school toys that\u00a0people are giving their kids nowadays,\u201d said Paulson Black III. \u201cSuccessful crabbing is one part art, one part blind luck. But with all the machine learning experts we\u2019re sucking up from Uber\u2019s driverless car division we\u2019re very confident we\u2019ll be able to predict crab migration patterns with up to 86.7 percent accuracy in future.<\/p>\n<p>\u201cTruly, we think we\u2019ll have what it takes to crack this market right open.\u201d<\/p>\n<p>And it\u2019s true that Krablr has an innovative approach. The AI team uses machine learning on existing machine learning algorithms to select the best machine learning algorithm \u2014 in real time. They call this patent-pending technique the \u201cdouble pincer machine learning inception\u201d \u2014 or, colloquially, the \u2018Krablr club sandwich\u2019.<\/p>\n<p>In order to feed the model, Krablr had to amass a ton of data about crab migration patterns. The EFF has since published a statement warning that crabs should encrypt their migration patterns to protect their privacy (and their lives, really).<\/p>\n<p>In other news, Krablr just dropped support for its chatbot. It turns out users would rather share Snapchat-like stories than enter command lines into a chat interface.<\/p>\n<aside class=\"inset inset-sm inset-section\"\/>\n<p>\u201cWe want to think entirely outside the text box,\u201d said Paulson Black III. \u201cI personally\u00a0believe the future will be 110 percent\u00a0video, 0 percent sound. People want to experience the crabs they\u2019re thinking of purchasing in immersive 360 video before they commit. We tried VR but it just made people sick. No one wants to eat crab if they\u2019re feeling sicker than a dog.\u201d<\/p>\n<p>Another new focus for the team is crab kits. They\u2019re planning to launch a home crab kit delivery service called Red Apron \u2014 penciling in a launch for three apartments in a street in Greenwich Village, New York in summer 2019.<\/p>\n<p>Customers will be sent a box containing all the crab parts needed to reconstitute a crab at home. \u201cJust add salted water!\u201d enthused\u00a0Paulson Black III. He said the company intends\u00a0to work with drone companies to airfreight crab kits to customers in minutes. (Though he cautioned drone delivery might not be universally available.)<\/p>\n<p>\u201cObviously Red Apron\u00a0will only be available to a minuscule fraction of our most elite\u00a0and discerning urban consumers. But we think not everyone needs to eat crab so quickly,\u201d he added.<\/p>\n<p>Asked about his long term vision for Krablr\u2019s future, Paulson Black III returned immediately to the topic of diversity \u2014 saying he is committed to changing the direction of the company eventually. Ideally before he hands the CEO\u2019s chair to his son, Paul \u2018Paulie\u2019 Paulson Black Jr.<\/p>\n<p>\u201cI recognize we might not be coming up with all the best ideas. Frankly, there\u2019s only so many crab-based products a bunch of dudebros can think of. Can you give me the number of a good HR manager?\u201d<\/p>\n<p>Krablr has been funded by\u00a0$5 million from investors including Scranton Angels. It\u2019s not expecting to be profitable before\u00a0the next century. Paulson Black III said\u00a0it\u2019s looking to raise a ton more\u00a0cash, and very soon.<\/p>\n<p><small>Featured Image: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/davidstanleytravel\/25172962299\/in\/photolist-9a7aq-Ems1Fn-Eup8Yh-oC4NA4-8UErAx-7UJq9R-4KD21r-nTzux6-5uLJkJ-4RqNLJ-aL9bBV-aSKJwk-bGF1EX-rNJe5\">David Stanley<\/a>\/<a target=\"_blank\" href=\"https:\/\/www.flickr.com\/\">Flickr<\/a> UNDER A <a target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0<\/a> LICENSE<\/small> <\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/25172962299_74688c5369_b.jpg 1024w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Things are going well for Krablr, the crab pricing messaging app for millennials. Yet now that the app has managed to attract millions of crab lovers the company faces more scrutiny. That&#8217;s why Krablr CEO Paul Paulson Black III just released the company&#8217;s first ever diversity report detailing the demographics of its employees. <a href=\"https:\/\/techcrunch.com\/2017\/04\/01\/krablr-releases-first-diversity-report\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=wiMTC71EjGs:9ffh5NqF-UE:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=wiMTC71EjGs:9ffh5NqF-UE:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wiMTC71EjGs:9ffh5NqF-UE:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/wiMTC71EjGs\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337376","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337376"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337376\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}