{"id":337386,"date":"2017-04-02T03:15:09","date_gmt":"2017-04-01T19:15:09","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1471779"},"modified":"2017-04-02T03:15:09","modified_gmt":"2017-04-01T19:15:09","slug":"snapchat-wins-april-fools-with-its-jab-at-instagram","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/snapchat-wins-april-fools-with-its-jab-at-instagram\/","title":{"rendered":"Snapchat wins April Fools\u2019 with its jab at Instagram"},"content":{"rendered":"

\"\"<\/p>\n

We\u2019ve got a whole roundup of 2017\u2019s tech April Fools\u2019 pranks<\/a>, but this one from Snapchat deserves a little highlight all its own.<\/p>\n

Back in August of last year, Instagram copied Snapchat\u2019s Stories feature. There\u2019s no arguing it. Instagram\u2019s CEO even says Snapchat deserves credit for \u201cthis format\u201d<\/a>. They didn\u2019t even bother changing the name \u2014 Instagram\u2019s version of Snapchat Stories is just called \u201cInstagram Stories\u201d.<\/p>\n

So for April Fools\u2019 day, Snapchat ripped them off in return \u2014 albeit in a less obvious way. They\u2019ve turned Instagram\u2019s interface into a Snapchat filter for the day and just swapped out \u201cInstagram\u201d for \u201cSnapchat\u201d up at the top.<\/p>\n

\"\"<\/p>\n

It\u2019s a filter, rather than a lens, so it\u2019s something you apply after<\/em> taking a photo. Snap a photo in Snapchat, then swipe to the side a few times \u2014 about 10 swipes in, a familiar interface should slide into place.<\/p>\n

(Bonus points for the little burn implying that the world\u2019s collective \u201cmom\u201d is one of the only people looking at your photos there.)<\/em><\/p>\n

[hat tip to Owen Williams<\/a> for noticing this super quick]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" We’ve got a whole roundup of 2017’s tech April Fools’ pranks, but this one from Snapchat deserves a little highlight all its own. Back in August of last year, Instagram copied Snapchat’s Stories feature. There’s no arguing it. Instagram’s CEO even says Snapchat deserves credit for “this format”. They didn’t even bother changing the name… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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