{"id":337515,"date":"2017-04-04T09:01:05","date_gmt":"2017-04-04T01:01:05","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1472216"},"modified":"2017-04-04T09:01:05","modified_gmt":"2017-04-04T01:01:05","slug":"pros-and-cons-of-oath-a-verizon-company","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/pros-and-cons-of-oath-a-verizon-company\/","title":{"rendered":"Pros and cons of \u201cOath: A Verizon Company\u201d"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=738\" class=\"\"\/><\/p>\n<p>Corporate identities! We love \u2019em. But boy is it hard to come up with good ones. Sounds like we decided to go with \u201cOath: A Verizon Company.\u201d <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/04\/03\/yahoo-aol-oath-for-some-reason\/\">We already have a post<\/a>, but I just did a focus group with myself and this is what I discovered.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>It\u2019s an actual word, unlike some corporate identities.<\/li>\n<li>Good brand if we decide to pivot to \u201cTinder for cults.\u201d<\/li>\n<li>The type is clean (can\u2019t go wrong with geometric sans serif) and our blue is different from Facebook\u2019s, Google\u2019s, and Twitter\u2019s<\/li>\n<li>No gradients, for now<\/li>\n<\/ul>\n<p><strong>Cons\/other:<\/strong><\/p>\n<ul>\n<li>Oath is another name for doing a swear. Ancient oaths are actually very interesting. Did you know \u201cgadzooks\u201d is short for \u201cby god\u2019s hooks,\u201d indicating the nails used to crucify Christ? That\u2019s just one of many colorful oaths.<\/li>\n<li>\u201cTake the Oath\u201d is kind of a scary tagline fundamentally. But when a company makes its money through intrusive ads and tracking (sorry) and monopolistic practices, telling customers to take it could be misconstrued as aggressive. e.g. Take the Oath and like it.<\/li>\n<li>No oath is specified, even though there\u2019s a colon. Kind of sounds like we haven\u2019t decided what we\u2019ve promised to do yet. \u201cThis is our undying pledge to you: PLEDGE TK\u201d<\/li>\n<li>Internal communications regarding \u201ctaking the oath\u201d sound like suicide pacts, or at least something involving blood. I\u2019m submitting this for the official Oath of allegiance:<\/li>\n<\/ul>\n<blockquote readability=\"8\">\n<p>Weave a circle round Tim thrice,<br \/>And click your mouse with holy dread<br \/>For he on revenue hath fed,<br \/>And drunk the MAUs of Yahoo sites.<\/p>\n<\/blockquote>\n<ul>\n<li>Looks like we forgot to register <a target=\"_blank\" href=\"http:\/\/oath.com\/\">oath.com<\/a>. &#x1f62c;<\/li>\n<li>Sounds like \u201coaf\u201d and people with certain accents will pronounce it that way. Oafs unfortunately are generally not well thought of, which is too bad because it\u2019s not our fault.<\/li>\n<li>People take oaths during trials ostensibly to prevent them from lying. Also when taking office, but usually it\u2019s stuff like, \u201cremember, you are under oath.\u201d Not a really good association for several reasons. Being \u201cunder Oath\u201d may be the new \u201cA-o-hell.\u201d<\/li>\n<li>OAuth joke<\/li>\n<\/ul>\n<p>In conclusion, it could be a lot worse. Almost everything online has a bad name, when you think about it. If we can get used to \u201cYahoo!\u201d we can get used to Oath. Or Oath:. Or Oath: A Verizon Company. Not really clear on how that\u2019s going to work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"249\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/statlerwaldoath.jpg 820w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Corporate identities! We love &#8217;em. But boy is it hard to come up with good ones. Sounds like we decided to go with &#8220;Oath: A Verizon Company.&#8221; We already have a post, but I just did a focus group with myself and this is what I discovered. <a href=\"https:\/\/techcrunch.com\/2017\/04\/03\/pros-and-cons-of-oath-a-verizon-company\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=28_Lm6sM6hQ:KY96ve2irL4:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=28_Lm6sM6hQ:KY96ve2irL4:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=28_Lm6sM6hQ:KY96ve2irL4:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/28_Lm6sM6hQ\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337515","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337515"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337515\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}