{"id":337601,"date":"2017-04-05T03:56:44","date_gmt":"2017-04-04T19:56:44","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1472750"},"modified":"2017-04-05T03:56:44","modified_gmt":"2017-04-04T19:56:44","slug":"kanye-wests-the-life-of-pablo-is-the-first-album-to-go-platinum-from-streaming-only","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/kanye-wests-the-life-of-pablo-is-the-first-album-to-go-platinum-from-streaming-only\/","title":{"rendered":"Kanye West\u2019s The Life of Pablo is the first album to go platinum from streaming only"},"content":{"rendered":"

<\/p>\n

Kanye West\u2019s last album has just made streaming history<\/a>.<\/p>\n

The Life of Pablo, released a little over a year ago, just went Platinum with over 1.5 billion song streams in the U.S.<\/p>\n

While popular albums frequently go platinum, this is\u00a0a big deal because\u00a0Kanye\u2019s album\u00a0reached this milestone relying on streams alone \u2013 no paid downloads.<\/p>\n

Let me explain:<\/p>\n

An album typically goes platinum after selling\u00a01 million copies. But last year the RIAA announced guidelines<\/a> that would let streaming number contribute to an album\u2019s certified status. They decided that 150 streams of a song would equal one song download, and 10 song downloads would equal one album download. That\u00a0means an artist\u2019s songs would have to be streamed 1,500 times for it to be counted as an album sale.<\/p>\n

So if 1,500 streams equals\u00a0one album sale,\u00a0and you multiply that\u00a0by the 1 million album sales\u00a0needed to go platinum, you get a minimum requirement of 1.5 billion steams\u00a0needing to get an album certified platinum.<\/p>\n

Normally an album would go platinum via a combination of streamed songs and paid\u00a0downloads \u2013 so the album wouldn\u2019t actually have to be streamed 1.5 billion times before reaching the milestone. But Kanye never\u00a0made The Life of Pablo available for sale on platforms\u00a0like iTunes, instead limiting it originally to Tidal<\/a>\u00a0before\u00a0expanding to other streaming-only platforms<\/a> like Spotify and Apple Music.<\/p>\n

While Kanye\u00a0did make the album available for purchase and download on his own site, that accounted for less than one percent of first week units<\/a>, and the album met platinum conditions without considering those sales.<\/a><\/p>\n

Featured Image: Dimitrios Kambouris\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Kanye West’s last album has just made streaming history.
\nThe Life of Pablo, released a little over a year ago, just went Platinum with over 1.5 billion song streams in the U.S.
\nWhile popular albums frequently go platinum, this is\u00a0a big deal because\u00a0Kanye’s album\u00a0reached this milestone relying on streams alone – no paid downloads.
\nLet me explain:
\nAn album typically goes… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-337601","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337601"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337601\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}