{"id":337627,"date":"2017-04-05T07:19:23","date_gmt":"2017-04-04T23:19:23","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/04\/04\/iphone-8-predicted-to-start-at-850-to-900\/"},"modified":"2017-04-05T07:19:23","modified_gmt":"2017-04-04T23:19:23","slug":"iphone-8-predicted-to-start-at-850-to-900-for-64gb-model-950-to-1000-for-256gb-model","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/iphone-8-predicted-to-start-at-850-to-900-for-64gb-model-950-to-1000-for-256gb-model\/","title":{"rendered":"iPhone 8 Predicted to Start at $850 to $900 for 64GB Model, $950 to $1,000 for 256GB Model"},"content":{"rendered":"

Apple’s widely rumored high-end iPhone with an OLED display is expected to cost upwards of $1,000<\/a>, but UBS analyst Steven Milunovich believes that a base 64GB model could start at $850 to $900 in the United States. That price point would be similar to Samsung’s new Galaxy S8+<\/a>, which starts at $840 to $850.<\/p>\n

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Milunovich said the flagship iPhone could start at under $1,000 as part of Apple’s “mainstream luxury” pricing strategy. He also believes the 5.8-inch device will be competing at a screen size disadvantage compared to the 6.2-inch Galaxy S8+, leading him to predict Apple will adopt similar pricing as Samsung.<\/p>\n

Milunovich thinks that a 256GB model could cost between $950 and $1,000, so the iPhone could very well be the first smartphone in the United States to have a four-digit price tag. He also predicted that the tentatively named iPhone 7<\/a>s and iPhone 7s Plus will start at around $649 and $749 respectively.<\/p>\n

An excerpt from Milunovich’s latest research note obtained by MacRumors<\/em>:\n<\/p>\n

\n

Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro\/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple’s 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.<\/p>\n<\/blockquote>\n

The research note cites UBS Asia hardware analyst Arthur Hsieh, who estimates the factory cost of the tentatively named iPhone 8<\/a> could be $70 to $90 higher than the iPhone 7 Plus, which starts at $769. Milunovich’s prices appear to be merely predictions based on this information, rather than inside sources.<\/p>\n

In addition to an edge-to-edge OLED display with narrow bezels, the iPhone 8 is expected to resemble the Galaxy S8 in many ways, including wireless charging<\/a>, no physical Home button<\/a>, and potentially 3D facial recognition<\/a> and\/or iris scanning<\/a>. Touch ID might be embedded<\/a> in or under the True Tone display<\/a>.<\/p>\n

Milunovich maintains a “buy” rating for AAPL with a $151 price target. AAPL closed at $144.77 on Tuesday.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple’s widely rumored high-end iPhone with an OLED display is expected to cost upwards of $1,000<\/a>, but UBS analyst Steven Milunovich believes that a base 64GB model could start at $850 to $900 in the United States. That price point would be similar to Samsung’s new Galaxy S8+<\/a>, which starts at $840 to $850.<\/p>\n

\"\"

“iPhone X” concept<\/a> by designer Gabor Balogh<\/em><\/center>
\n
\nMilunovich said the flagship iPhone could start at under $1,000 as part of Apple’s “mainstream luxury” pricing strategy. He also believes the 5.8-inch device will be competing at a screen size disadvantage compared to the 6.2-inch Galaxy S8+, leading him to predict Apple will adopt similar pricing as Samsung.<\/p>\n

Milunovich thinks that a 256GB model could cost between $950 and $1,000, so the iPhone could very well be the first smartphone in the United States to have a four-digit price tag. He also predicted that the tentatively named iPhone 7<\/a>s and iPhone 7s Plus will start at around $649 and $749 respectively.<\/p>\n

An excerpt from Milunovich’s latest research note obtained by MacRumors<\/em>:<\/p>\n

Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro\/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple’s 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.<\/p><\/blockquote>\n

The research note cites UBS Asia hardware analyst Arthur Hsieh, who estimates the factory cost of the tentatively named iPhone 8<\/a> could be $70 to $90 higher than the iPhone 7 Plus, which starts at $769. Milunovich’s prices appear to be merely predictions based on this information, rather than inside sources.<\/p>\n

In addition to an edge-to-edge OLED display with narrow bezels, the iPhone 8 is expected to resemble the Galaxy S8 in many ways, including wireless charging<\/a>, no physical Home button<\/a>, and potentially 3D facial recognition<\/a> and\/or iris scanning<\/a>. Touch ID might be embedded<\/a> in or under the True Tone display<\/a>.<\/p>\n

Milunovich maintains a “buy” rating for AAPL with a $151 price target. AAPL closed at $144.77 on Tuesday.<\/p>\n

Related Roundup: iPhone 8 (2017)<\/a>
Tags: UBS<\/a>, Steven Milunovich<\/a> <\/div>\n

Discuss this article<\/a> in our forums<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n

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