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Meditation app Headspace<\/a> recently brought on Robert Lamvik, Spotify\u2019s now-former director of its Premium service, and Dr. Megan Jones Bell, former chief science officer at mental health startup Lantern. Their respective roles at Headspace are head of growth and chief science officer \u2014 two new roles at the company.<\/p>\n \u201cWe\u2019ve always had team of scientists, but as we go into this next stage of growth, we thought it was important to build out the seniority of the team and bring real leadership to it,\u201d Headspace co-founder Rich Pierson told me. \u201cIt\u2019s a really important part of what we do. With the growth side, we\u2019ve got to that stage now where turning our free users into subscribers is a really important part of the mission as well.\u201d<\/p>\n Lamvik spent almost four years at Spotify working on the music streaming company\u2019s growth and revenue initiatives, i.e. subscription service Spotify Premium. With Lamvik on board Headspace as head of growth, the goal is to essentially turn Headspace into a subscription leader like Spotify.<\/p>\n \u201c[Spotify has]\u00a0basically perfected the freemium model,\u201d Lamvik told me. \u201cThis was an opportunity to join a mission-driven startup like Headspace and an opportunity to bring people together and bridge together health and happiness.\u201d<\/p>\n He went on to say that his goal at Headspace will be to educate and inspire people to learn more about the freemium product. Lamvik\u2019s departure from Spotify is notable, given that Spotify has been rumored to be considering going public but might not take the traditional approach of filing an initial public offering,\u00a0TechCrunch\u2019s Katie Roof reported this past week<\/a>.<\/p>\n Headspace makes money through selling subscriptions to its guided meditations. Anyone can try out the service for free through Headspace\u2019s \u201cTake 10\u201d program, which offers 10 guided meditations that you can replay as many times as you want. But if you want a variety of meditations, that\u2019s where the money comes in. Headspace has a few membership plans. One costs $12.95 per month on a month-to-month basis and another costs $7.99 per month if you sign up for a full year.<\/p>\n Headspace wouldn\u2019t get into specifics about growth projections, but was willing to say that more than 14 million people have downloaded the app, and that the goal is to more than double revenue this year versus last year. Super helpful, I know.<\/p>\n Bell, on the other hand, told TechCrunch she was attracted to Headspace for the \u201cbroader canvas to paint on\u201d in regards to changing the culture around mental health wellness.<\/p>\n \u201cFor me, joining Headspace is bringing me back to the root of my personal and professional mission \u2014 to make that broader impact,\u201d Bell said.<\/p>\n As chief science officer, Bell plans to expand upon the research and evidence of the work Headspace is doing.<\/p>\n \u201cWe\u2019re very keen to show measurable impact and particularly to validate that,\u201d Bell said.<\/p>\n Headspace has raised\u00a0$38.3 million in funding, with its most recent round coming in at $30 million in September 2015<\/a> from\u00a0The Chernin Group, Advancit Capital, Allen & Company, Breyer Capital, The Honest Company co-founder\u00a0Jessica Alba, actor Jared Leto, TV personality Ryan Seacrest, LinkedIn CEO Jeff Weiner and others.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/lamvik-robert.jpg?w=680\")
Meditation app Headspace recently brought on Robert Lamvik, Spotify’s now-former director of its premium service, and Dr. Megan Jones Bell, former chief science officer at mental health startup Lantern. Their respective roles at Headspace are head of growth and chief science officer — two new roles at the company. Read More<\/a><\/p>\n\n<\/img><\/a>
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