{"id":337999,"date":"2017-04-11T02:16:33","date_gmt":"2017-04-10T18:16:33","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1474931"},"modified":"2017-04-11T02:16:33","modified_gmt":"2017-04-10T18:16:33","slug":"amd-buys-nitero-wireless-vr-startup","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amd-buys-nitero-wireless-vr-startup\/","title":{"rendered":"AMD buys Nitero wireless VR startup"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/amdcarrizoimage-580x358.jpg?w=580\" class=\"\"\/><\/p>\n<p>AMD has acquired <a target=\"_blank\" href=\"http:\/\/nitero.com\/\">Nitero<\/a>, a company that builds wireless chips for streaming virtual reality content from desktop computers to headsets, <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/patrickmoorhead\/2017\/04\/10\/amd-acquires-ip-and-engineering-team-from-nitero-maker-of-60-ghz-wireless-chips-for-vrar\/#75a588e0106c\">Forbes<\/a> reports. Terms of the deal were not disclosed.<\/p>\n<p>Quite a few things held VR headset adoption back in 2016, but one of the most visible issues (aside from price) were\u00a0the bulky cords\u00a0required\u00a0by most high-end headsets. HTC\u2019s Vive, Facebook\u2019s Oculus Rift and Sony\u2019s PlayStation VR all require data and power transfer cables.<\/p>\n<p>\u201cUnwieldly headset cables remain a significant barrier to drive widespread adoption of VR,\u201d Mark Papermaster, AMD\u2019s CTO, said in a statement, also detailing that \u201ckey engineering talent\u201d will be coming aboard as part of the deal.<\/p>\n<p>While many expect all-in-one headset designs to increase in popularity over the next few years, there really is no replacement to the boundary-pushing specs available on high-end PCs running the latest graphics cards. For this reason, the Nitero acquisition makes a whole lot of sense for AMD, which has seen a lot of its growth over the past year pinned on the promise that VR will continue to push GPU development needs.<\/p>\n<p>Nitero rode\u00a0the same wave of VR enthusiasm as AMD. Though many investors are concerned about the headset adoption rate over the past year, there has been less disillusionment surrounding the evolution of structural pillars\u00a0central to VR\u2019s future success, such as 5G, super high-res displays, battery tech, boundary pushing GPUs and wireless transmission tech.<\/p>\n<p>Though Nitero\u2019s initial ambitions were to design 60 Ghz wireless chips for mobile devices, capitalizing on much of the excitement and investment in the virtual reality space, the firm recently pivoted to focus on providing its chips for headsets tethered to powerful PCs.<\/p>\n<p>This past year, Valve \u2014 which built much of the underlying tech behind the HTC Vive and operates the SteamVR platform it runs on \u2014 announced at its developer conference that it had made a \u201csignificant investment\u201d in Nitero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"358\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/amdcarrizoimage-580x358.jpg?w=580\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/amdcarrizoimage-580x358.jpg 580w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/amdcarrizoimage-580x358.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/amdcarrizoimage-580x358.jpg?w=300 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>&nbsp;AMD has acquired Nitero, a company that builds wireless chips for streaming virtual reality content from desktop computers to headsets, Forbes reports. Terms of the deal were not disclosed. <a href=\"https:\/\/techcrunch.com\/2017\/04\/10\/amd-buys-nitero-wireless-vr-startup\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=UIeiU7-95JQ:PLMOZBj-e4A:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=UIeiU7-95JQ:PLMOZBj-e4A:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=UIeiU7-95JQ:PLMOZBj-e4A:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/UIeiU7-95JQ\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-337999","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=337999"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/337999\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=337999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=337999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=337999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}