{"id":338025,"date":"2017-04-11T00:13:56","date_gmt":"2017-04-10T16:13:56","guid":{"rendered":"http:\/\/tctechcrunch2011.wordpress.com\/?p=1474897"},"modified":"2017-04-11T00:13:56","modified_gmt":"2017-04-10T16:13:56","slug":"how-blablacar-faced-growing-pains-and-had-to-change-its-focus","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/how-blablacar-faced-growing-pains-and-had-to-change-its-focus\/","title":{"rendered":"How BlaBlaCar faced growing pains and had to change its focus"},"content":{"rendered":"<p class=\"first\">BlaBlaCar is often named as one of the most tangible examples that the French tech ecosystem has been doing well. The French startup is the global leader for long-distance ridesharing and is worth around $1.5 billion (\u20ac1.4 billion).<\/p>\n<p>And just like other big tech companies, <a target=\"_blank\" href=\"https:\/\/www.blablacar.com\">BlaBlaCar<\/a> recently faced some challenges and had to define a new strategy for the coming years. In a surprisingly candid interview, BlaBlaCar co-founder and CEO Nicolas Brusson looked back at the past few months and shared everything.<\/p>\n<h2>The markets<\/h2>\n<p>In 2014 and 2015, BlaBlaCar grew massively. All the news coming out of the company were about new international markets and additional funding rounds. In just a couple of years, the startup acquired smaller competitors and launched a dozen new markets. And it raised around $300 million \u2014 a comfortable war chest.<\/p>\n<p>But it turns out that not every country needs BlaBlaCar. The startup has avoided the U.S. for years, saying that gas is cheaper there, cities are too far from each other and too big to conveniently pick up and drop off people.<\/p>\n<div class=\"writerquote-wrap right pullquote-right\" readability=\"6.5\">\n<blockquote class=\"writerquote\" readability=\"6\">\n<p>Russia is now BlaBlaCar\u2019s first market when it comes to rides per month \u2014 it is bigger than France<\/p>\n<\/blockquote>\n<\/div>\n<p>As <a target=\"_blank\" href=\"http:\/\/www.capital.fr\/bourse\/actualites\/blablacar-revoit-a-la-baisse-ses-ambitions-a-l-etranger-1216570\">Capital<\/a> first reported, some other bets have not paid off at all. The company had to shut down three offices \u2014 India, Turkey and Mexico. You can still book rides on those local websites, but the services have been on autopilot for a while without any local staff or advertising.<\/p>\n<p>BlaBlaCar\u2019s main markets have also slowed down. For instance, France isn\u2019t growing as much as it used to.<\/p>\n<p>\u201cWestern European markets are relatively similar,\u201d Brusson said. \u201cExcept in the U.K. where it never really took off. It sort of works but it\u2019s nothing exciting.\u201d<\/p>\n<p>But other countries have shown more positive signs, such as Russia, Eastern Europe and Brazil.<\/p>\n<h2>The Russian funding<\/h2>\n<p>Russia is now BlaBlaCar\u2019s first market when it comes to rides per month \u2014 it is bigger than France. And it\u2019s still growing rapidly. So BlaBlaCar is going to bet it all on Russia and Eastern Europe.<\/p>\n<p>First, the company raised a strategic round of funding from a Russian investor at the same \u20ac1.4 billion valuation last year. Brusson confirmed that the company got \u20ac21 million from <a target=\"_blank\" href=\"https:\/\/www.crunchbase.com\/organization\/baring-vostok-capital-partners\">Baring Vostok<\/a>, a VC firm that invested in Yandex quite early. But Baring Vostok got more than \u20ac21 million worth of shares.<\/p>\n<p>\u201cThere was a lot of secondary market activity around this funding. They invested \u20ac80 million in total to buy back the shares of some of the very early investors before <a target=\"_blank\" href=\"https:\/\/www.crunchbase.com\/organization\/isai\">ISAI<\/a>.\u201d<\/p>\n<p>Second, BlaBlaCar is going to spend time fine-tuning its product offering for the Russian market and Russian regulation. It has to feel like a Russian product for its local community.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\" data-video-id=\"58ec0328c214e301312b2487\">\n<h2 class=\"collapse-title section-title\">Latest <span>Crunch Report<\/span><\/h2>\n<div class=\"collapse-body cf\">\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\" data-lightbox-omniture=\"crunchreport\" readability=\"-2\">\n<div class=\"block block-inset\" readability=\"7\"><a href=\"https:\/\/techcrunch.com\/video\/uber-isnt-welcome-in-italy-anymore-crunch-report\/58ec0328c214e301312b2487\/?ncid=rightrail_cr\"><img decoding=\"async\" src=\"https:\/\/img.vidible.tv\/prod\/2017-04\/10\/58ec0328c214e301312b2487\/58ec036f869ea930f3a439e2_o_U_v1.jpg?w=300&#038;h=170\" alt=\"Uber isn't welcome in Italy anymore | Crunch Report\" data-lightbox-url=\"https:\/\/techcrunch.com\/video\/uber-isnt-welcome-in-italy-anymore-crunch-report\/58ec0328c214e301312b2487\/lightbox\"\/><\/a><\/p>\n<p><h3>Uber isn&#8217;t welcome in Italy anymore | Crunch Report<\/h3>\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/techcrunch.com\/video\/crunchreport\/?ncid=rightrail_crmore\" class=\"text-btn\" data-omni-sm=\"rightrail_crmore\">Watch More Episodes<\/a><\/div>\n<\/section>\n<\/aside>\n<p>Finally, BlaBlaCar is not taking any fee in Russia. In other countries, the startup has adopted the same business model as Airbnb, taking a small cut on each transaction from the driver and the passenger.<\/p>\n<p>In Russia, BlaBlaCar has given up on its cut altogether while the market is still growing rapidly. A few years down the road, the company may flip the switch and start generating money from this market. But for now, it\u2019s just a bet.<\/p>\n<p>\u201cIt took us ten years in France to build the equivalent of what we built in 2 years and a half in Russia,\u201d Brusson said.<\/p>\n<h2>The product<\/h2>\n<p>BlaBlaCar focused on geographic expansion for so long that there hasn\u2019t been major new features for the BlaBlaCar community for a while. The company is going to change that by regularly launching new services.<\/p>\n<p>\u201cWhat do we do now? How do we diversify our products and our business to foster growth?\u201d Brusson said.<\/p>\n<p>And it starts with a deal between BlaBlaCar, Opel and B2B car leasing company <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/ALD_Automotive\">ALD<\/a>. The most active BlaBlaCar users can now lease a car using BlaBlaCar. Behind the scene, the startup has negotiated some interesting deals. With tens of millions of users, you can get a fair price for those additional services.<\/p>\n<p>\u201cToday, we start with French ambassadors, so around 300,000 people,\u201d Brusson said. \u201cNumbers quickly get huge. There are 8 million active drivers on BlaBlaCar, representing 1.3 million cars sold every year.\u201d<\/p>\n<p>In the future, I can see BlaBlaCar evolving into a club. If you\u2019re an active member, you get access to everything you need to move around your country at a good price. Brusson talked about insurance products, cars, maybe shorter distance rides and even product deliveries. This way, BlaBlaCar could find new revenue streams as well.<\/p>\n<p>BlaBlaCar wants to move from the traditional car ownership model to car-as-a-service.<\/p>\n<p>\u201cEventually, what\u2019s interesting for the most active drivers is that we could use the money you get from your rides to pay for the lease,\u201d Brusson said. \u201cYou could be a student and pay \u20ac0 per month for your car if you regularly go back to your family.\u201d<\/p>\n<h2>The CEO<\/h2>\n<p>Back in October, BlaBlaCar co-founder and CEO Fr\u00e9d\u00e9ric Mazzella <a target=\"_blank\" href=\"https:\/\/medium.com\/@mazaic\/10-years-of-igniting-change-the-inside-story-f518c0dcb19f\">announced<\/a> that he would become Executive Chairman. Nicolas Brusson used to be COO and is now CEO.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<div class=\"section aside crunchbase-cluster collapse\">\n<h3 class=\"section-title collapse-title\">Crunchbase<\/h3>\n<\/p><\/div>\n<\/aside>\n<p>\u201cWe formalized the structure that we\u2019ve never really formalized during all these years,\u201d Brusson said. \u201cWe now have a formal CEO and Fred [Mazzella] is Executive Chairman and is going to work on the innovation lab.\u201d<\/p>\n<p>The board isn\u2019t changing and the three co-founders with CTO Francis Nappez still have board seats. I\u2019m not sure what it means for Mazzella\u2019s day-to-day involvement, but Brusson now seems like the person in charge of the new strategic direction.<\/p>\n<h2>The organizational shift<\/h2>\n<p>With the new focus on product features and Russia, BlaBlaCar\u2019s priorities have changed quite a lot. And the team changes affected the entire company, not just the three co-founders.<\/p>\n<p>\u201cIt\u2019s the first time it wasn\u2019t just incremental news. Every time we were announcing something internally, we were saying \u2018we\u2019re also going to do another thing, and another one, and another one.\u2019 And this time we said \u2018we\u2019re going to do all of this, but we\u2019re also going to stop doing that,\u2019\u201d Brusson said.<\/p>\n<p>Corporate reorganizations are tough. Some teams became more important while others became irrelevant \u2014 the \u201cNew Country Team\u201d isn\u2019t useful anymore for instance. A few sources also told me that there was a sudden increase in job candidates coming from BlaBlaCar in the tech ecosystem in Paris.<\/p>\n<p>After the reorganization, some employees chose to leave the company. But it\u2019s just part of the story. There were some layoffs as well. Brusson didn\u2019t give an actual number, but \u201cdozens\u201d of people left the company in total.<\/p>\n<p>\u201cThere were some departures and some new hires,\u201d he said. \u201cWe kept growing when it comes to total headcount.\u201d<\/p>\n<p>As for the company\u2019s bank account, BlaBlaCar isn\u2019t going to raise money any time soon after the previous big funding rounds.<\/p>\n<p>\u201cWe don\u2019t need to raise money at all. That\u2019s the reason why the 2016 funding round was mostly on secondary market,\u201d Brusson said. \u201cIf we had financing problems, we wouldn\u2019t have swapped our investors. We\u2019re more concerned about our dilution than our cash balance, so it means that we have enough cash.\u201d<\/p>\n<p>BlaBlaCar is taking an interesting turn, evolving beyond its simple product-market fit with new features. There\u2019s still no clear competitor on the carpooling startup space. So BlaBlaCar can take its foot off the pedal when it comes to international expansion.<\/p>\n<p>It\u2019s the very beginning of this new strategy \u2014 it\u2019s too early to say if it\u2019s going to pay off. But it seems like BlaBlaCar is willing to face its own shortcomings, even if it can be painful. That\u2019s how you grow up as a company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/blablacar-nicolas-brusson.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;And just like other big tech companies, BlaBlaCar recently faced some challenges and had to define a new strategy for the coming years. In a surprisingly candid interview, BlaBlaCar co-founder and CEO Nicolas Brusson looked back at the past few months and shared everything. The markets In 2014 and 2015, BlaBlaCar grew massively. All the news coming out of the company were about new&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/04\/10\/how-blablacar-faced-growing-pains-and-had-to-change-its-focus\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=3cfnnDmeBBE:UPyyCcEshv0:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=3cfnnDmeBBE:UPyyCcEshv0:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3cfnnDmeBBE:UPyyCcEshv0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/3cfnnDmeBBE\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-338025","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338025"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338025\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}