{"id":338061,"date":"2017-04-11T22:16:54","date_gmt":"2017-04-11T14:16:54","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1475298"},"modified":"2017-04-11T22:16:54","modified_gmt":"2017-04-11T14:16:54","slug":"the-shade-rooms-angie-nwandu-is-coming-to-disrupt-ny","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/the-shade-rooms-angie-nwandu-is-coming-to-disrupt-ny\/","title":{"rendered":"The Shade Room\u2019s Angie Nwandu is coming to Disrupt NY"},"content":{"rendered":"

<\/p>\n

While many traditional publishers are figuring out their\u00a0social media strategies, The Shade Room<\/a> has already built an Instagram-centric media juggernaut.<\/p>\n

Since its founding in 2014, the startup\u2019s Instagram account<\/a> (which offers celebrity news aimed at a black audience) has attracted more than 8.9 million followers \u2014 compare that to The New York Times\u2019 2.4 million<\/a>, TMZ\u2019s 1.4 million<\/a> or TechCrunch\u2019s measly 583,000<\/a>.<\/p>\n

The Shade Room has been called Instagram\u2019s TMZ<\/a>, while founder Angie Nwandu has been described as the younger generation\u2019s Oprah<\/a>. At the same time, like any big publisher, it\u2019s had its share of disputes with Facebook<\/a> and\u00a0with celebrities<\/a>.<\/p>\n

Nwandu will be joining us this year at Disrupt NY<\/a>, where I\u2019ll ask her about how she\u2019s attracted her audience, the prospects for building a big business on Instagram and her wariness about selling out to Hollywood<\/a>. <\/p>\n

You can grab tickets to Disrupt NY, which will take place from May 15 to 17 at Manhattan\u2019s Pier 36, right here<\/a>.<\/p>\n

Sponsors make TechCrunch events possible. If you\u2019re interested in learning more about sponsorships with TechCrunch, send a message to our sponsor team here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Angie While many traditional publishers are figuring out their\u00a0social media strategies, The Shade Room has already built an Instagram-centric media juggernaut. Since its founding in 2014, the startup’s Instagram account (which offers celebrity news aimed at a black audience) has attracted more than 8.9 million followers — compare that to The New York Times’ 2.4 million,… Read More<\/a><\/p>\n

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