{"id":338084,"date":"2017-04-12T02:54:29","date_gmt":"2017-04-11T18:54:29","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1475069"},"modified":"2017-04-12T02:54:29","modified_gmt":"2017-04-11T18:54:29","slug":"gravity-jacks-poindextar-tracks-objects-smallest-details-for-augmented-reality-anywhere","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/gravity-jacks-poindextar-tracks-objects-smallest-details-for-augmented-reality-anywhere\/","title":{"rendered":"Gravity Jack\u2019s PoindextAR tracks objects\u2019 smallest details for augmented reality anywhere"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=738\" class=\"\"\/><\/p>\n<p>Augmented reality is a difficult proposition, both in the methods used to do it right and the resources required to do it at all. A new AR system from Gravity Jack makes some serious advances in the field, tracking real-world objects and their components in true 3D, not via tags or trickery. The company thinks it could figure prominently in industrial applications and spread from there.<\/p>\n<p>Like any other task, AR can be done in easy ways and hard ways. Sometimes the easy way is also the best way, like when you have a game that pops up 3D avatars for cards \u2014 you don\u2019t need to track the real world much, just enough to see a certain symbol and put a 3D model on top of it. There\u2019s no real benefit to adding hard tasks like tracking the table, dice, etc.<\/p>\n<p> But if you were, for example, using AR to help you find the spark plugs in your car, you can\u2019t put a little AR sticker on every component, and even if you did, they go in and out of view, the angles of the parts and viewer must be considered, and so on.<\/p>\n<p>If the AR software, however, knows the exact 3D shape of the engine and can match that to the real world image, it always knows from which angle you\u2019re viewing, what parts obscure other parts, and where those dang spark plugs are. That\u2019s the promise Gravity Jack is making with <a target=\"_blank\" href=\"https:\/\/gravityjack.com\/poindextAR\/\">PoindextAR<\/a> (named after its CTO, Shawn Poindexter).<\/p>\n<p>Armed with a 3D model of the object in question (created live or downloaded), the app tracks the position and of the real-life object down to a fraction of an inch, whether the user or the object itself is moving. No patterns, textures, or special lighting (for instance IR blasters) are needed.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1475527\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=1024&#038;h=763\" alt=\"\" width=\"1024\" height=\"763\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=1024&#038;h=763 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=150&#038;h=112 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=300&#038;h=224 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=768&#038;h=572 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg?w=680&#038;h=507 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_industrial_mock_3.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a>This lets the app highlight, for example, the location of a fastener that needs to be taken out, and superimpose the location, tool needed, orientation, and so on. A PCB could be labeled with the appropriate leads, or a battery system with polarities. Or perhaps you\u2019re learning your way around a new piece of industrial equipment; the app could show safety mechanisms, charging ports, disassembly instructions, all that stuff. Much better than a user manual when you\u2019re right there in front of the thing.<\/p>\n<p>The method is of course proprietary, and the company declined to reveal their patent-pending secrets to me. It\u2019s not extracting a silhouette (my first guess) or using any kind of depth mapping \u2014 unlike something like Microsoft\u2019s Hololens or Google\u2019s Project Tango, it works with ordinary RGB cameras on ordinary smartphones and tablets.<\/p>\n<p><span class=\"embed-youtube c5\"><iframe loading=\"lazy\" class=\"youtube-player c4\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/T5qW0UVUFQE?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>A lot of that is the usual promises made on behalf of AR, but being able to do it without markers, in a variety of lighting conditions, with very low latency and high accuracy \u2014 that\u2019s something plenty of companies could use <em>today<\/em> in everyday applications like maintenance and training.<\/p>\n<p>That\u2019s why Gravity Jack is focusing on industry to start: plenty of companies have heard about the potential benefits of AR, but those benefits tend to be in the hand-wavy near future. PoindextAR appears to provide them now, and Gravity Jack hopes to shoo customers in with a <a target=\"_blank\" href=\"https:\/\/gravityjack.com\/poindextar\/partner-application\/\">partnership program<\/a>.<\/p>\n<p>Not NASA or GM yet (although they have applications from \u201chousehold names), but think utilities, manufacturers, or perhaps military where the tech could help speed up routine maintenance or inspections. Gravity Jack will work with them (and cover costs) to develop a solution that addresses their needs, then use that as a foothold from which to reach others in the space that might (perhaps rightfully) be wary of adopting the technology.<\/p>\n<p>The AR space has overpromised and underdelivered for years, even with breakout apps like Pokemon GO bringing attention to the space. PoindextAR\u2019s versatility and ease of deployment may help break the ice with industries that have hitherto treated the technology with skepticism.<\/p>\n<p>More details on the tech and Gravity Jack\u2019s existing partners can be found at <a target=\"_blank\" href=\"http:\/\/www.prweb.com\/releases\/prweb14206414.htm\">the press release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"389\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/poindextar_carburetor_mock_wide.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Augmented reality is a difficult proposition, both in the methods used to do it right and the resources required to do it at all. A new AR system from Gravity Jack makes some serious advances in the field, tracking real-world objects and their components in true 3D, not via tags or trickery. The company thinks it could figure prominently in industrial applications and spread from there. <a href=\"https:\/\/techcrunch.com\/2017\/04\/11\/gravity-jacks-poindextar-tracks-objects-smallest-details-for-augmented-reality-anywhere\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=rRauAUJtF3s:d4k2XgWh_Z8:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=rRauAUJtF3s:d4k2XgWh_Z8:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=rRauAUJtF3s:d4k2XgWh_Z8:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/rRauAUJtF3s\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-338084","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338084"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338084\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}