{"id":338117,"date":"2017-04-12T08:40:19","date_gmt":"2017-04-12T00:40:19","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1475702"},"modified":"2017-04-12T08:40:19","modified_gmt":"2017-04-12T00:40:19","slug":"index-leads-5m-series-a-in-beamerys-crm-for-recruitment","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/index-leads-5m-series-a-in-beamerys-crm-for-recruitment\/","title":{"rendered":"Index leads $5M Series A in Beamery\u2019s \u2018CRM for recruitment\u2019"},"content":{"rendered":"

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London-based\u00a0Beamery<\/a>\u00a0has closed a $5 million Series A for its candidate relationship software. The round is led by Index Ventures, with participation from existing investors Edenred Capital Partners, GP Ventures and LocalGlobe.<\/p>\n

It\u2019s a fast follow from the startup\u2019s $2 million seed, raised\u00a0in June<\/a> last year. Beamery says the\u00a0new funding will be used to double its headcount and open a new sales and marketing-focused office in the Bay Area,\u00a0while keeping its core product dev and engineering team\u00a0in London.<\/p>\n

In a blog<\/a> about the funding, Index\u2019s Jan Hammer argues Beamery\u2019s approach to recruitment\u00a0gives companies a strategic advantage in hiring\u00a0by enabling them to identify and develop relationships with potential future recruits\u00a0before they even have a specific vacancy to offer.<\/p>\n

\u201cWhen you shift to this approach and become highly strategic in developing relationships with top candidates, you outsmart and outpace competitors,\u201d says\u00a0Hammer, citing Beamery\u2019s claim that its users\u00a0have seen the cost of hiring fall by 39 percent and time-to-hire drop by 31 percent since using its software.<\/p>\n

The startup, which was founded back in 2014, has around\u00a050 customers\u00a0using its software at this point, including the likes of Facebook, Dropbox, VMware and Criteo. Active users number around 1,000, according to\u00a0CEO Abakar Saidov.<\/p>\n

\u201cIn short think of it like Salesforce + Marketo for recruitment. We are an API-first CRM platform that lets companies track the entire candidate lifecycle from Lead > Application > Hire.\u00a0<\/span>This changes how companies recruit on a strategic level. We use AI and automation to scale this process,\u201d is Saidov\u2019s elevator pitch for the platform.\u00a0<\/span><\/p>\n

Beamery\u2019s\u00a0software essentially offers a richer environment for tracking and connecting with potential job candidates versus\u00a0a manual organizational tool such as\u00a0a spreadsheet, while also plugging in the ability for users to search candidate profiles using granular filters; make approaches to potential hires\u00a0via email marketing and\/or event invites; and view analytics of candidate responsiveness so they can judge which potential hires might be most\u00a0receptive to an approach.<\/span><\/p>\n

The\u00a0underlying premise\u00a0is to turn recruitment\u00a0into more of an\u00a0active and ongoing brand marketing\/outreach exercise,\u00a0versus\u00a0companies only\u00a0searching for candidates at the point of direct need, and limiting their talent pool to only those who actively apply.\u00a0\u00a0<\/span><\/p>\n

\u201cNothing is built to be a system of record for passive candidates for roles that don\u2019t exist yet,\u201d argues Saidov. \u201cTherefore you are missing the bulk of the market. The more progressive companies that are recognizing that you need to go after and \u2018Acquire\u2019 the talent you want have to use spreadsheets to store this data.<\/p>\n

\u201cRather than having \u2018job-centric\u2019 ATS systems, this is \u2018people-centric\u2019 CRM system. That means businesses can focus on\u00a0<\/em>leads rather than applicants.<\/strong>\u00a0This means everyone is a potential candidate, a relationship that needs to be tracked and nurtured before, during and after the applications process.\u201d<\/p>\n

Saidov says the platform is not geared toward specific sectors or job roles but is rather aimed at \u201cevery business that is trying to be strategic\u201d about recruitment \u2014 though the first wave of customers has, unsurprisingly, come from the early adopter tech sector, along with some \u201cmore traditional\u201d brands, such as House of Fraser, Shop Direct and Continental Tires.<\/p>\n

\u201cWe help tech firms map their future hiring needs and retail firms re-engage past talent that didn\u2019t get hired,\u201d he adds. \u201cFinally you are seeing the full cycle of talent management, rather than just the applicant process. This allows you to be strategic about where talent is going to come from.\u201d<\/p>\n

On the competitors front\u00a0Saidov name-checks\u00a0Avature<\/a>,\u00a0\u201ca more dated talent CRM,\u201d and Smashfly<\/a>,\u00a0which he says is\u00a0focused on job board distribution, as the main rivals, along with some\u00a0(unnamed) content management systems.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" London-based Beamery has closed a $5 million Series A for its candidate relationship software. The round is led by Index Ventures, with participation from existing investors Edenred Capital Partners, GP Ventures and LocalGlobe. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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