{"id":338294,"date":"2017-04-13T22:16:37","date_gmt":"2017-04-13T14:16:37","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1476032"},"modified":"2017-04-13T22:16:37","modified_gmt":"2017-04-13T14:16:37","slug":"narrative-simplifies-the-buying-and-selling-of-online-data","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/narrative-simplifies-the-buying-and-selling-of-online-data\/","title":{"rendered":"Narrative simplifies the buying and selling of online data"},"content":{"rendered":"

<\/p>\n

We hear a lot about our online data being bought and sold by advertisers, but Narrative<\/a> founder and CEO Nick Jordan said the actual process remains \u201cincredibly cumbersome.\u201d<\/p>\n

And he should know, since he\u2019s spent years<\/a> in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer\u2019s perspective, you have to go out and strike \u201cone-off\u201d deals with a long list of different providers \u2014 as he put it, \u201cThere\u2019s no one-stop shop.\u201d And if you\u2019re looking to sell data, you\u2019ve got to figure out how to package and price it.<\/p>\n

\u201cThere\u2019s a pent-up demand for folks looking to buy data, and a pent-up supply of people looking to sell data,\u201d he said. \u201cFor the data economy to have less friction, we need to give tools to both the buyers and sellers to help them find each other easily and let them easily integrate with each other.\u201d<\/p>\n

That\u2019s what Narrative is providing, with a marketplace where data buyers can find sellers and bid on their data, and where sellers can manage all of their transactions.<\/p>\n

The startup is announcing that it has raised $2.25 million across two seed rounds of funding, with investors including XSeed Capital, Kiwi Ventures, C2 Ventures, Amobee\u2019s Kim Reed Perell and Adelphic co-founder Jennifer Lum.<\/p>\n

\u201cSimply put, trading on all types of data and streamlining the pipes between demand and supply is way overdue and will solve tons of pain points for publishers and advertisers,\u201d C2\u2019s Chris Cunningham told me via email.<\/p>\n

Jordan added that Narrative is different from a data management platform<\/a>, which packages data in a way that\u2019s usable by advertisers\u00a0\u2014 though he said the potential confusion is \u201cone of the challenges for Narrative as a business.\u201d So the company is currently describing its approach as \u201cdata commercialization.\u201d<\/p>\n

He also argued that while Narrative\u2019s initial focus has been on adtech, the platform could be useful far beyond that industry. For example, a commercial real estate firm working with a brick-and-mortar retailer could purchase data that helps them choose where to open their next business.<\/p>\n

Of course, privacy advocates might not be quite as excited about a company that makes it easier to buy and sell data. However, Jordan said Narrative performs a \u201cpretty thorough review\u201d to make sure the businesses selling data are following applicable laws and best practices. And whereas a traditional transaction might involve \u201ca number of opaque intermediaries,\u201d Narrative creates a transparent connection between buyers and sellers, so \u201cmuch more rigor can be put into privacy and compliance.\u201d<\/p>\n

Featured Image: Narrative<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Narrative We hear a lot about our online data being bought and sold by advertisers, but Narrative founder and CEO Nick Jordan said the actual process remains “incredibly cumbersome.”
\nAnd he should know, since he’s spent years in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer’s perspective, you have to go out and strike… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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