{"id":338550,"date":"2017-04-17T23:00:23","date_gmt":"2017-04-17T15:00:23","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1477038"},"modified":"2017-04-17T23:00:23","modified_gmt":"2017-04-17T15:00:23","slug":"facebooks-head-of-design-on-creating-for-2-billion-people","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/facebooks-head-of-design-on-creating-for-2-billion-people\/","title":{"rendered":"Facebook\u2019s head of design on creating for 2 billion people"},"content":{"rendered":"<p><span class=\"embed-youtube c5\"><iframe loading=\"lazy\" class=\"youtube-player c4\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/VhZoVFd5IeM?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Luke Woods is the Head of Design at Facebook. In this episode, we discuss how digital design is in a unique position to make an impact on the world, dive into the details of what the evolution of design looked like at Facebook, and learn the importance of three little words: <em>understand, identify, execute.\u00a0<\/em><\/p>\n<p>Facebook has grown immensely throughout the five-and-a-half years Woods has worked there. Throughout our interview, he gives us an inside look at how the design team grew from a few dozen to a few hundred, explaining the trials the team faced as it scaled and the tools they used to overcome their problems.<\/p>\n<p>On how to approach designing a new product or feature, Woods says there are three steps: <strong>understand, identify, and execute<\/strong>. Take the time to <strong>understand<\/strong> what it is you\u2019re trying to accomplish with the product. Use that understanding to <strong>identify<\/strong> the biggest problems you need to solve. And <strong>execute<\/strong> on the idea by focusing on getting it done and making it real.<\/p>\n<p><em><a target=\"_blank\" href=\"https:\/\/twitter.com\/erondu\">Jared Erondu<\/a> and <a target=\"_blank\" href=\"https:\/\/twitter.com\/ghoshal\">Bobby Ghoshal<\/a> are the hosts of High Resolution. This post and episode notes were put together by freelance writer,<\/em> <a target=\"_blank\" href=\"https:\/\/twitter.com\/gannonburgett\"><em>Gannon Burgett<\/em><\/a><em>. Watch for<\/em> <a target=\"_blank\" href=\"http:\/\/highresolution.design\/\"><em>High Resolution<\/em><\/a> <em>episodes to drop every Monday on TechCrunch at 8 a.m. PT. You can also listen on<\/em> <a target=\"_blank\" href=\"http:\/\/bit.ly\/tc-highres-itunes\"><em>iTunes<\/em><\/a> <em>and<\/em> <a target=\"_blank\" href=\"http:\/\/bit.ly\/tc-highres-overcastfm\"><em>Overcast<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/techcrunchimageepisode10.png 1280w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Luke Woods is the Head of Design at Facebook. In this episode, we discuss how digital design is in a unique position to make an impact on the world, dive into the details of what the evolution of design looked like at Facebook, and learn the importance of three little words: understand, identify, execute.\u00a0<br \/>\nFacebook has grown immensely throughout the five-and-a-half years Woods has worked there. <a href=\"https:\/\/techcrunch.com\/2017\/04\/17\/facebooks-head-of-design-on-creating-for-2-billion-people\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=DaW0t6JcPuo:ZWFNsLQFjn8:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=DaW0t6JcPuo:ZWFNsLQFjn8:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=DaW0t6JcPuo:ZWFNsLQFjn8:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/DaW0t6JcPuo\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-338550","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338550"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338550\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}