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We know smartphone cameras have become\u00a0good enough for casual photographers, but what about the pros?<\/p>\n
Well, magazines like Billboard<\/a> and Cond\u00e9 Nast Traveler<\/a> have recently published covers that were photographed on\u00a0an\u00a0iPhone, and now Bon App\u00e9tit<\/a> is joining their ranks.<\/p>\n This is basically the final step\u00a0in bringing smartphone photography into the Cond\u00e9 Nast-owned food magazine. After all, the photos\u00a0from last year\u2019s Culture issue were shot by iPhones<\/a>\u00a0\u2014 except for the cover.<\/p>\n Creative\u00a0Director Alex Grossman said it made sense to finally put an iPhone pic out front with the May travel issue, particularly given the connection\u00a0between photography and travel. The cover was shot on an iPhone 7 Plus, in the Tlacoula Market of Oaxaca, Mexico, and it combines people and food, with a woman showing off a strawberry Paleta.<\/p>\n (Also worth noting: Apple is an Bon App\u00e9tit advertiser. In fact, an ad on the\u00a0back cover\u00a0will highlight\u00a0the fact that the cover photo was taken on\u00a0an iPhone.)<\/p>\n In Grossman\u2019s view, the iPhone 7 \u201cworks really well picking up people and places.\u201d That\u2019s thanks to technical capabilities like the new Portrait mode<\/a>, but also due\u00a0to the fact that when you photograph someone with a smartphone, they don\u2019t get nervous or upset, since it\u2019s something that already happens to everyone \u201c15 times a day.\u201d<\/p>\n The cover was shot by photographers Peden + Munk<\/a>, a.k.a. the husband-and-wife team of\u00a0Taylor Peden and Jen Munkvold.\u00a0Like Grossman, Peden\u00a0praised the iPhone\u2019s portability and the \u201ccomfortability not having some humungous lens in your face\u201d\u00a0\u2014 it allowed them to work with a tiny crew, so it felt like a \u201cthrowback to the early days\u201d of their career.<\/p>\n \u201cIt didn\u2019t feel like\u00a0a big magazine cover shoot where there were a bunch of assistants and light\u00a0reflectors,\u201d Peden\u00a0said. \u201cIt felt very comfortable\u00a0and natural.\u201d<\/p>\n Similarly, they said the VSCO app<\/a>\u00a0allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag\u00a0out their laptop.<\/p>\n Peden and Munkvold\u00a0made multiple trips to Oaxaca earlier this year.\u00a0Munkvold\u00a0recalled scouting locations on the first visit and creating a mood board of photos to show to Grossman \u2014 and since those photos\u00a0were all taken on an iPhone, they were also geotagged, making it easy to find each\u00a0spot again.<\/p>\n Moving forward, Grossman\u00a0said the\u00a0iPhone can just become another part of Bon App\u00e9tit\u2019s toolbox. Sure, it\u2019s not at the point where the photos\u00a0completely\u00a0comparable to \u201ca $25,000 DSLR,\u201d particularly in print \u2014 but\u00a0if you shoot in the right conditions, \u201c99.9 percent of people out there\u201d might not know the difference.<\/p>\n \u201cWe always have to be pushing and evolving our aeshtetic anyway,\u201d Grossman said. \u201cIt doesn\u2019t really matter whether it\u2019s a\u00a0phone or an illustration\u00a0or cool type design, we\u2019re always finding new ways, whatever they may be, to push our aesthetic.\u201d<\/p>\n Munkvold added that while some\u00a0pro photographers might be\u00a0threatened by the way the iPhone puts a powerful cameras in everyone\u2019s hands, \u201cWe see it more as: Anything that will elevate the game is welcome.\u201d<\/p>\n Featured Image: Bon Appetit<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"![\"Bon](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/bon-appetit-cover.jpg?w=500\")
We know smartphone cameras have become\u00a0good enough for casual photographers, but what about the pros? Well, magazines like Billboard and Cond\u00e9 Nast Traveler have recently published covers that were photographed on\u00a0an\u00a0iPhone, and now Bon App\u00e9tit is joining their ranks. This is basically the final step\u00a0in bringing smartphone photography into the Cond\u00e9 Nast-owned food magazine. After all,… Read More<\/a><\/p>\n\n<\/img><\/a>
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