{"id":338640,"date":"2017-04-18T22:17:08","date_gmt":"2017-04-18T14:17:08","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1477904"},"modified":"2017-04-18T22:17:08","modified_gmt":"2017-04-18T14:17:08","slug":"videos-are-getting-a-bigger-role-on-flipboard","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/videos-are-getting-a-bigger-role-on-flipboard\/","title":{"rendered":"Videos are getting a bigger role on Flipboard"},"content":{"rendered":"

<\/p>\n

Flipboard<\/a> is following the launch of its \u201csmart magazines\u201d<\/a> by boosting the role of videos.<\/p>\n

It\u2019s not that videos were totally absent from the news app before this, but they usually showed up as an accompaniment to articles \u2014 not exactly\u00a0prominent placement when compared to the beautiful treatment that Flipboard would often give photos.<\/p>\n

Now, CEO Mike McCue said videos are going to be a native part of the app, which means you\u2019ll see standalone videos starting to show up in the smart magazines (which offer a personalized collection of stories around topics like cooking or photography) and elsewhere. Publishers can also connect related videos together into storyboards<\/a>, allowing viewers to swipe from one video to another.<\/p>\n

The new video formats will start appearing in Flipboard\u2019s technology, news and lifestyle\/entertainment categories. Initial partners for the video program include ABC News, CNBC, Hearst Digital Media and The Enthusiast Network.<\/p>\n

McCue said that with these new formats, Flipboard can help publishers highlight all those videos they\u2019ve been producing, while\u00a0also turning\u00a0the app into the definitive source of content around a reader\u2019s passions \u2014 whether that content is an article, a podcast or a video.<\/p>\n

He added that it\u2019s not a coincidence that Flipboard is rolling this out so soon after launching smart magazines.<\/p>\n

\u201cFirst, we needed to pull together audiences around these passions,\u201d McCue said. \u201cJob two, the next phase that we\u2019re now beginning, is to fill those feeds with awesome stuff.\u201d<\/p>\n

\"Flipboard<\/a><\/p>\n

Plus, more video can help Flipboard make money, with these video units also supporting advertising. McCue pointed out that this is one of the first times Flipboard has included standard ad formats (specifically, VAST ads<\/a>) \u2014 he said that most ad units \u201caren\u2019t very good for the user experience,\u201d but \u201cvideo ads, when handled properly, can be a beautifully presented, welcome part of the experience.\u201d<\/p>\n

Speaking of user experience, Flipboard already turned on autoplay for video, resulting 38 percent increase in video consumption. However, any user who doesn\u2019t want autoplay videos can turn them off entirely, or just when they\u2019re not on WiFi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Flipboard Flipboard is following the launch of its “smart magazines” by boosting the role of videos. It’s not that videos were totally absent from the news app before this, but they usually showed up as an accompaniment to articles — not exactly\u00a0prominent placement when compared to the beautiful treatment that Flipboard would often give photos. Now, CEO Mike McCue said videos… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-338640","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338640"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338640\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}