{"id":338651,"date":"2017-04-18T21:04:19","date_gmt":"2017-04-18T13:04:19","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/04\/18\/food-magazine-bon-appetit-shot-on-an-iphone\/"},"modified":"2017-04-18T21:04:19","modified_gmt":"2017-04-18T13:04:19","slug":"may-cover-of-food-magazine-bon-appetit-shot-on-an-iphone-7","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/may-cover-of-food-magazine-bon-appetit-shot-on-an-iphone-7\/","title":{"rendered":"May Cover of Food Magazine &#8216;Bon App\u00e9tit&#8217; Shot on an iPhone 7"},"content":{"rendered":"<div class=\"body\" readability=\"70.67930842164\">Food magazine <em><a href=\"http:\/\/www.bonappetit.com\/\">Bon App\u00e9tit<\/a><\/em> has used an iPhone to shoot the cover photography for its latest travel issue. The Cond\u00e9 Nast-owned publication follows in the footsteps of magazines like <em>Billboard<\/em> and <em>Cond\u00e9 Nast Traveler<\/em>, both of which have recently run covers shot on iPhones.<\/p>\n<p><em>Bon App\u00e8tit<\/em> has used iPhone-shot photos in the past \u2013 including in last year&#8217;s Culture issue \u2013 but this is the first time photography shot using Apple&#8217;s smartphone camera has graced the cover. The image, taken by Peden + Munk on an <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-7\/\">iPhone 7<\/a> Plus, shows a woman holding a strawberry Paleta, on location in the Tlacoula Market of Oaxaca, Mexico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/04\/bon-appetit-cover-800x1088.jpg\" alt=\"\" width=\"800\" height=\"1088\" class=\"aligncenter size-large wp-image-560942\"\/><br \/>Peden\u00a0told <em><a href=\"https:\/\/techcrunch.com\/2017\/04\/18\/bon-appetit-iphone-cover\/\">TechCrunch<\/a><\/em> that the iPhone&#8217;s portability and the &#8220;comfortability [of] not having some humungous lens in your face&#8221;\u00a0allowed them to work with a tiny crew, so it felt like a &#8220;throwback to the early days&#8221; of their career.<\/p>\n<blockquote readability=\"7\">\n<p>&#8220;It didn&#8217;t feel like\u00a0a big magazine cover shoot where there were a bunch of assistants and light\u00a0reflectors,&#8221; Peden\u00a0said. &#8220;It felt very comfortable\u00a0and natural.&#8221;<\/p>\n<\/blockquote>\n<p>The photographers also said the <a href=\"https:\/\/vsco.co\/store\/app\">VSCO app<\/a>\u00a0allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag\u00a0out their laptop.<\/p>\n<p>Creative director Alex Grossman said it made sense to lead with an iPhone picture for the May travel issue, given the close connection\u00a0between photography and travel. The iPhone 7 &#8220;works really well picking up people and places&#8221;, said Grossman, and while it&#8217;s not completely comparable to &#8220;a $25,000 DSLR&#8221;, when shot in the right conditions, &#8220;99.9 percent of people out there&#8221; are unlikely to notice the difference.<\/p>\n<p>Apple is a <em>Bon App\u00e9tit<\/em> advertiser, and an Apple ad on the\u00a0back cover\u00a0of the May issue highlights\u00a0the fact that the cover photo was taken on\u00a0an iPhone.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Food magazine <em><a href=\"http:\/\/www.bonappetit.com\/\">Bon App\u00e9tit<\/a><\/em> has used an iPhone to shoot the cover photography for its latest travel issue. The Cond\u00e9 Nast-owned publication follows in the footsteps of magazines like <em>Billboard<\/em> and <em>Cond\u00e9 Nast Traveler<\/em>, both of which have recently run covers shot on iPhones. <\/p>\n<p><em>Bon App\u00e8tit<\/em> has used iPhone-shot photos in the past \u2013 including in last year&#8217;s Culture issue \u2013 but this is the first time photography shot using Apple&#8217;s smartphone camera has graced the cover. The image, taken by Peden + Munk on an <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-7\/\">iPhone 7<\/a> Plus, shows a woman holding a strawberry Paleta, on location in the Tlacoula Market of Oaxaca, Mexico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.macrumors.com\/article-new\/2017\/04\/bon-appetit-cover-800x1088.jpg\" alt=\"\" width=\"800\" height=\"1088\" class=\"aligncenter size-large wp-image-560942\" \/><br \/>\n<br \/>\nPeden\u00a0told <em><a href=\"https:\/\/techcrunch.com\/2017\/04\/18\/bon-appetit-iphone-cover\/\">TechCrunch<\/a><\/em> that the iPhone&#8217;s portability and the &#8220;comfortability [of] not having some humungous lens in your face&#8221;\u00a0allowed them to work with a tiny crew, so it felt like a &#8220;throwback to the early days&#8221; of their career.<br \/>\n<\/p>\n<blockquote><p>&#8220;It didn&#8217;t feel like\u00a0a big magazine cover shoot where there were a bunch of assistants and light\u00a0reflectors,&#8221; Peden\u00a0said. &#8220;It felt very comfortable\u00a0and natural.&#8221;<\/p><\/blockquote>\n<p>The photographers also said the <a href=\"https:\/\/vsco.co\/store\/app\">VSCO app<\/a>\u00a0allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag\u00a0out their laptop.<\/p>\n<p>Creative director Alex Grossman said it made sense to lead with an iPhone picture for the May travel issue, given the close connection\u00a0between photography and travel. The iPhone 7 &#8220;works really well picking up people and places&#8221;, said Grossman, and while it&#8217;s not completely comparable to &#8220;a &#36;25,000 DSLR&#8221;, when shot in the right conditions, &#8220;99.9 percent of people out there&#8221; are unlikely to notice the difference.<\/p>\n<p>Apple is a <em>Bon App\u00e9tit<\/em> advertiser, and an Apple ad on the\u00a0back cover\u00a0of the May issue highlights\u00a0the fact that the cover photo was taken on\u00a0an iPhone.<\/p>\n<div class=\"linkback\">Related Roundup: <a href=\"https:\/\/www.macrumors.com\/roundup\/iphone-7\/\">iPhone 7<\/a> <br \/>Tag: <a href=\"https:\/\/www.macrumors.com\/roundup\/photography\/\">photography<\/a> <\/div>\n<p><a href=\"https:\/\/forums.macrumors.com\/threads\/food-magazine-bon-appetit-shot-on-an-iphone.2042237\/\">Discuss this article<\/a> in our forums<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=Ro1Qy4uLfqI:GYCTAPljHx8:6W8y8wAjSf4\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=6W8y8wAjSf4\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=Ro1Qy4uLfqI:GYCTAPljHx8:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MacRumors-All\/~4\/Ro1Qy4uLfqI\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-338651","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338651"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338651\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}