{"id":338662,"date":"2017-04-19T00:13:02","date_gmt":"2017-04-18T16:13:02","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478004"},"modified":"2017-04-19T00:13:02","modified_gmt":"2017-04-18T16:13:02","slug":"spotifys-artist-dashboard-exits-beta-offering-streaming-insights-profile-management-more","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/spotifys-artist-dashboard-exits-beta-offering-streaming-insights-profile-management-more\/","title":{"rendered":"Spotify\u2019s artist dashboard exits beta, offering streaming insights, profile management & more"},"content":{"rendered":"

<\/p>\n

In the battle to lure artists to its platform, Spotify has used exclusives<\/a>, free advertising<\/a>, the promise of more listeners<\/a>, and open access to data artists care about, like number of fans and listens. On that latter front, Spotify released a data dashboard called Fan Insights<\/a> in late 2015, allowing artists to see how well their music is performing on the service. Today, Spotify is taking the beta label off this service \u2013 which is now rebranded as \u201cSpotify for Artists\u201d \u2013 and making it accessible to all artists and management teams.<\/p>\n

The new dashboard, like Fan Insights before, will offer\u00a0data on an artist\u2019s\u00a0music and their fans including demographic details like age, gender and location.<\/p>\n

It shows which\u00a0Spotify features fans are using to discover and play an artist\u2019s songs \u2013 something that can help with crafting promotions and partnerships. And it can inform artists about what other bands and musicians their fans like, which helps artists figure out who to collaborate or tour with, for example.<\/p>\n

\"\"<\/p>\n

And, of course, it will give data on listens \u2013 a figure that gets updated in real-time as the artist\u2019s\u00a0music plays \u2013 as well as song data, playlist data, and notifications when fans add a track to their playlists.<\/p>\n

With the relaunch as Spotify for Artists, the platform has broadened its scope beyond just music data, and will also serve as artists\u2019 new home for everyone they need from the service.<\/p>\n

This includes getting verified (to receive the checkmark on their profile \u2013 something that required a separate form before), getting support<\/a> from Spotify, and even customizing their artist profile page.<\/p>\n

\"\"<\/p>\n

Artists will be able to upload their own photo to the service, as well as further customize their profile by offering their \u201cpick\u201d \u2013 which can be a featured song of their own, or one from another musician they want to support. They can also create and share their own playlists \u2013 again either featuring their own music or tracks from others.<\/p>\n

The company says that over the past 17 months, tens of thousands of artists joined the Fan Insights beta, which helped to inform the new features rolling out now with the public launch. Those existing users will be automatically upgraded to the new Spotify for Artists, while others can get started by accessing their profile page on the service, available\u00a0here<\/a>.<\/p>\n

\"\"<\/p>\n

The dashboard\u2019s launch is\u00a0a shot across Apple\u2019s bow, which has struggled with helping artists\u00a0engage with their\u00a0fans on its own streaming platform, Apple Music. The company tried again to add a social layer to its iTunes Store with the launch of Connect in 2015<\/a>, but it didn\u2019t pan out, given that today\u2019s artists engage fans directly via Facebook and Twitter. (Connect was later demoted<\/a>\u00a0to a less prominent position in the software.)<\/p>\n

Giving artists the data and therefore the power to help themselves in the complex streaming industry \u2013 where fans are listening across platforms, across services, and not necessarily tuning into the radio or buying records \u2013 may\u00a0go a long way to attract artists to Spotify\u2019s platform. This has the broader effect of helping Spotify expand its catalog and become a place where fans feel like their artists are more accessible and engaged, which in turn could boost subscriptions.<\/p>\n

Spotify has made a bit bet on data, with strategic acquisitions as well, like\u00a0The Echo Nest<\/a>, as well as Sonalytic<\/a>, MightyTV<\/a>,\u00a0Seed Scientific<\/a>, and others.<\/p>\n

The company says it plans to add new features for its dashboard in the future, as artists continue to offer feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" In the battle to lure artists to its platform, Spotify has used exclusives, free advertising, the promise of more listeners, and open access to data artists care about, like number of fans and listens. On that latter front, Spotify released a data dashboard called Fan Insights in late 2015, allowing artists to see how well their music is performing on the service. Today, Spotify is taking the… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-338662","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338662"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338662\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}