{"id":338713,"date":"2017-04-19T03:07:29","date_gmt":"2017-04-18T19:07:29","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478246"},"modified":"2017-04-19T03:07:29","modified_gmt":"2017-04-18T19:07:29","slug":"troubled-travel-startup-zozi-gets-acquired-by-peek","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/troubled-travel-startup-zozi-gets-acquired-by-peek\/","title":{"rendered":"Troubled travel startup Zozi gets acquired by Peek"},"content":{"rendered":"

<\/p>\n

Zozi, the drama-filled travel industry startup whose former CEO recently sued its board<\/a>, has been acquired by Peek, a rival in the tours and activities business where Zozi also competes. Terms of the deal were not disclosed, but the two companies will be joining forces, with the assets and team from Zozi heading over to\u00a0Peek.<\/p>\n

The news was reported by Skift<\/a>, which notes that Peek is basically hiring the Zozi employees and bringing its customers on board, while the Zozi brand and marketplace will be phased out.<\/p>\n

This is a nice, soft landing for troubled Zozi, which has been struggling with legal battles following the firing of founder and CEO T.J. Sassani, who sued the board for wrongful termination and a host of other outrageous claims. Meanwhile, Zozi staff told us<\/a>\u00a0that\u00a0Sassani had been largely absent from the company for months (even skipping its holiday party), had difficult relations with vendors and was spending money on ventures that other members of the executive team didn\u2019t believe in and thought could potentially bankrupt the business.<\/p>\n

In recent days, Zozi had shifted its focus away from its travel and tours marketplace to Zozi Advance, its B2B platform for bookings and reservations. The changes forced the company to lay off nearly 40 percent of its staff<\/a> earlier this year.<\/p>\n

But Zozi Advance held promise, the company believed. It\u00a0said that the\u00a0SaaS product allowed it to grow its revenue nearly 3x in 2016, and was on track to double its revenue this year.<\/p>\n

Peek, on the other hand, grew\u00a010x in the last two years, it says. Last summer the company announced a $10 million round of funding<\/a>, which included Trulia founder Pete Flint joining its board. It has used that funding to invest in its bookings platform, Peek Pro.<\/p>\n

Zozi tells us that its Zozi Advance customers will be brought onto Peek Pro\u2019s platform in the months ahead. The merchants on the Zozi marketplace will be moved over to Peek.com, but Zozi\u2019s brand and consumer offering will later be shuttered.<\/p>\n

Not all Zozi employees will be joining Peek, from the sound of things. The company says it\u2019s currently finalizing the team structure, with plans to bring together \u201ckey members\u201d of the Peek and Zozi teams to \u201cleverage the best talent in the space.\u201d<\/p>\n

\u201cPeek shares our vision around putting operators first, said Elon Boms, Zozi\u00a0board member and investor, about the deal. \u201cAnd above all, we care about making sure we provide our operators with the best service and technology to help grow and manage their business. This is a big win for the industry and a big win for our operators.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Zozi, the drama-filled travel industry startup whose former CEO recently sued its board, has been acquired by Peek, a rival in the tours and activities business where Zozi also competes. Terms of the deal were not disclosed, but the two companies will be joining forces, with the assets and team from Zozi heading over to\u00a0Peek. The news was reported by Skift, which notes that Peek is… Read More<\/a><\/p>\n

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