{"id":338714,"date":"2017-04-19T03:05:17","date_gmt":"2017-04-18T19:05:17","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478131"},"modified":"2017-04-19T03:05:17","modified_gmt":"2017-04-18T19:05:17","slug":"streamers-flock-to-youtube-live-but-the-money-and-crowd-is-still-at-twitch","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/streamers-flock-to-youtube-live-but-the-money-and-crowd-is-still-at-twitch\/","title":{"rendered":"Streamers flock to YouTube Live, but the money (and crowd) is still at Twitch"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=738\" class=\"\"\/><\/p>\n<p>YouTube Live is making impressive strides in catching up to incumbent Twitch, but it has a long way to go yet. On the bright side, it doesn\u2019t look like they\u2019ll run out of road: Streaming looks to be a fairly sustainable business, suggest stats from <a target=\"_blank\" href=\"https:\/\/blog.streamlabs.com\/livestreaming-q117-twitch-vs-youtube-avg-spend-ltv-and-tip-volumes-8263c6a9f99e\">Streamlabs\u2019 latest report<\/a>.<\/p>\n<p>According to data gleaned through Streamlabs\u2019 streaming assistant app, YouTube Live has outpaced Twitch in growth over the last six months. That\u2019s to be expected with a newish service offered by a powerful competitor, but it\u2019s also not uncommon to see challengers like this fail to gain serious traction at all.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1478240\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=1024&#038;h=574\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=1024&#038;h=574 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=150&#038;h=84 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=300&#038;h=168 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=768&#038;h=430 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png?w=680&#038;h=381 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/ytlgrowth.png 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a>Twitch these days has somewhere north of 250,000 monthly active streamers, and that\u2019s growing in fits and starts; 5,000 this month, 15,000 the next. YouTube added 23,000 its first month, and has grown to around 75,000 (again, monthly actives). That\u2019s healthy growth and its momentum seems far from spent.<\/p>\n<p>That said, Twitch still generated 96 percent of the tip revenue that Streamlabs (which is used by huge numbers of streamers) directly observed.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1478239\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=1024&#038;h=573\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=1024&#038;h=573 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=150&#038;h=84 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=300&#038;h=168 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=768&#038;h=430 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png?w=680&#038;h=380 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/streamerage.png 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a>One pleasantly surprising statistic newly reported is that longtime stream viewers tip considerably more than new ones. Two-year-old accounts tipped more than $80 total on average, while brand new accounts tipped around $23. The numbers smoothly increase between those extremes, implying this is something people are adopting as a regular hobby, just like anything else, and spending money accordingly.<\/p>\n<p>That\u2019s supporting the streamers themselves, who are increasingly likely to pull real income from their channel. The number of non-sponsored streamers is increasing, as well.<\/p>\n<p> I chatted briefly with Ali Moiz, CEO of Streamlabs, about the state of the industry. In particular, I was afraid that with Twitch no longer growing like a weed (merely like a regular plant), that could put some dampers on the wild speculation about the future of the streaming business. <\/p>\n<p>Moiz acknowledged that Twitch\u2019s growth had slowed, but pointed out that was more due to healthy competition.<\/p>\n<p>\u201cFor a new streamer starting today there\u2019s a much greater choice than there was a few years ago. Back then basically anyone interested in live streaming had to go to Twitch,\u201d he said. Now you have YouTube, Facebook, Instagram and half a dozen others.\u201d<\/p>\n<p>But, I asked, more options doesn\u2019t mean more streamers or more viewers necessarily. Where\u2019s the next five years of growth going to come from?<\/p>\n<p>\u201cIn my view the biggest chunk of growth is going to come from outside of gaming. Mobile broadcasting is just getting started,\u201d Moiz said. \u201cTravel, fashion, beauty, concerts, food (that\u2019s big in Korea). Gaming is going to have nice incremental growth, but it\u2019s not going to double or triple like it has in the past.\u201d<\/p>\n<p>You can read the full report (they come out quarterly now, since the first one in January) <a target=\"_blank\" href=\"https:\/\/blog.streamlabs.com\/livestreaming-q117-twitch-vs-youtube-avg-spend-ltv-and-tip-volumes-8263c6a9f99e\">over at Streamlabs\u2019 Medium post<\/a>.<\/p>\n<p><small>Featured Image: <a target=\"_blank\" href=\"http:\/\/www.gettyimages.com\/license\/157547099\">ERIC PIERMONT<\/a>\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"452\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg?w=768 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/youtube-logo.jpg 1024w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;YouTube Live is making impressive strides in catching up to incumbent Twitch, but it has a long way to go yet. On the bright side, it doesn&#8217;t look like they&#8217;ll run out of road: streaming looks to be a fairly sustainable business. <a href=\"https:\/\/techcrunch.com\/2017\/04\/18\/streamers-flock-to-youtube-live-but-the-money-and-crowd-is-still-at-twitch\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=PkypAwyBg4Y:wvFtMA76mq0:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=PkypAwyBg4Y:wvFtMA76mq0:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=PkypAwyBg4Y:wvFtMA76mq0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/PkypAwyBg4Y\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-338714","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=338714"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/338714\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=338714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=338714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=338714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}