{"id":338755,"date":"2017-04-19T20:33:11","date_gmt":"2017-04-19T12:33:11","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478541"},"modified":"2017-04-19T20:33:11","modified_gmt":"2017-04-19T12:33:11","slug":"optimizely-acquires-experiment-engine-to-offer-more-collaboration-tools-for-big-companies","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/optimizely-acquires-experiment-engine-to-offer-more-collaboration-tools-for-big-companies\/","title":{"rendered":"Optimizely acquires Experiment Engine to offer more collaboration tools for big companies"},"content":{"rendered":"

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While Optimizely<\/a> has bought\u00a0other startups\u00a0before<\/a>, co-founder and CEO Dan Siroker said today is the first time it\u2019s acquiring a startup built on Optimizely\u2019s developer platform \u2014 namely,\u00a0Experiment Engine.<\/a><\/p>\n

Experiment Engine describes itself as \u201cthe most comprehensive, easy-to-use conversion optimization platform,\u201d which might make it sound similar to Optimizely itself. But\u00a0Siroker (pictured above) explained that the startup has actually built collaboration and project management tools to support Optimizely\u2019s core features (which allow\u00a0marketers and developers<\/a> to\u00a0test out different variations in a website or app).<\/p>\n

Those are the kinds of tools that larger companies need if they want to run \u201ctens of thousands of experiments a year\u201d \u2014 something that Siroker said became apparent as Optimizely worked with Experiment Engine to serve some of their shared\u00a0customers.<\/p>\n

For example, he said that while\u00a0Optimizely can help businesses test out different ideas, the ideas themselves are often recorded on\u00a0an \u201cad hoc basis\u201d in products like Google Docs. So Experiment Engine has created\u00a0tools\u00a0that make it easier to record and prioritize ideas based on the data that\u2019s already available.<\/p>\n

Other Experiment Engine features include reporting and analyzing the data from those experiments, and sharing that analysis\u00a0across teams.<\/p>\n

\u201cWhat\u00a0we see today is that most of our customers have many more ideas than they have the resources\u00a0or time to actually bring them to life,\u201d Siroker said. \u201cNow they can more effectively test \u2026\u00a0and\u00a0be more collaborative in that process. This is an investment in our core customers.\u201d<\/p>\n

Founded in 2014, Experiment Engine raised seed funding from investors including Corsa Ventures, Founder Collective, Mercury Fund and Right Side Capital Management. It also participated in the TechStars Austin incubator program.<\/p>\n

The financial terms of the acquisition were not disclosed.\u00a0The plan is to fully integrate Experiment Engine into the Optimizely platform over the next few months, with\u00a0founder and CEO Claire Vo joining Optimizely, along with \u201cseveral\u201d members of the Experiment Engine team.<\/p>\n

Siroker added that this acquisition was partly a response to \u201cmarket forces,\u201d specifically \u201cthis thirst and this hunger\u201d for experimentation from larger companies.<\/p>\n

\u201cWe didn\u2019t\u00a0invent the scientific\u00a0method, nor do we claim to do that,\u201d he said. \u201cWhat we\u2019re trying to do is democratize it.\u201d<\/p>\n

Featured Image: Web Summit<\/a>\/Flickr<\/a> UNDER A CC BY 2.0<\/a> LICENSE<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Dan While Optimizely has bought\u00a0other startups\u00a0before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely,\u00a0Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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