{"id":338778,"date":"2017-04-20T01:31:36","date_gmt":"2017-04-19T17:31:36","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478700"},"modified":"2017-04-20T01:31:36","modified_gmt":"2017-04-19T17:31:36","slug":"figure-1-a-knowledge-sharing-app-for-doctors-launches-sponsored-content","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/figure-1-a-knowledge-sharing-app-for-doctors-launches-sponsored-content\/","title":{"rendered":"Figure 1, a knowledge-sharing app for doctors, launches sponsored content"},"content":{"rendered":"

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Since its launch in 2013, a photo- and knowledge-sharing app for medical professionals, Figure 1<\/a>, has focused on \u201ctraction\u201d that is winning over new users and keeping them around. The app now boasts registered users in 190 countries, with three-quarters of U.S. med students using Figure 1. Today, the Toronto- and New York-based startup revealed how it has begun to generate revenue, namely adding sponsored content and polls to its platform.<\/p>\n

Figure 1<\/a> co-founder and CEO Gregory Levey told TechCrunch, \u201cDoctors are used to being spammed by pharma companies, medical device makers, clinical trials people and they hate it. Laymen spam them too, with stuff that\u2019s just way below their level of expertise. They do, however, love to hear from other doctors. So when we thought about how to monetize our platform, we didn\u2019t want to do targeted display ads or hit them with anything that didn\u2019t feel like another valuable part of the platform.\u201d<\/p>\n

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Figure 1 cofounders: Gregory Levey, Richard Penner and Joshua Landy.<\/em><\/p>\n<\/div>\n

What Figure 1 came up with is something they\u2019re calling \u201cpeer-to-peer sponsored content.\u201d The startup invite brands to sponsor programs where doctors teach other doctors on Figure 1 about something like a rare disease, a medical procedure, an interesting new application of medicine. The new sponsored content formats on Figure 1 include \u201cGrand Rounds,\u201d \u201cFigure 1 on 1\u2019s\u201d and \u201cFigure 1 Insights.\u201d<\/p>\n

In \u201cGrand Rounds,\u201d an institution highlights a procedure they\u2019re known for like a new application of robotics for eye surgery. With Figure 1 Insights the company polls verified healthcare professionals about a certain issue or trend. \u201cFigure 1 on 1\u2019s\u201d are reminiscent of Reddit AMA\u2019s, where users generate questions for a featured specialist and questions are voted up by other users. In one recent session, pediatric sub-specialist Christian Hendriksz<\/a>, helped other physicians learn how to identify a rare disorder called Hunter syndrome in their patients.<\/p>\n

A quick flip through the app shows that Figure 1 has worked with major Fortune 50 health brands as clients, including Shire<\/a>, Novartis<\/a> and the CDC Foundation<\/a>. Figure 1 started out enabling HIPPA compliant photo sharing between health professionals, namely so doctors\u00a0could get diagnostic advice from peers or teach medical and nursing students. But Levey said the company is now aiming to become a \u201ccentral nervous system,\u201d or main networking platform, for all verified healthcare professionals.<\/p>\n

Featured Image: figure1.com<\/a> (IMAGE HAS BEEN MODIFIED)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Since its launch in 2013, a photo- and knowledge-sharing app for medical professionals, Figure 1, has focused on “traction” that is winning over new users and keeping them around. The app now boasts registered users in 190 countries, with three-quarters of U.S. med students using Figure 1. Today, the Toronto- and New York-based startup revealed how it has begun to generate… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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