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Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counterintuitive, for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be away to beat blockers by becoming one itself, per a new Wall Street Journal report that first reported the news<\/a>.<\/p>\n If Google offers its own ad-blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those users\u00a0might never seek out a third-party ad blocking extension, the logic goes. The WSJ reports that Google doesn\u2019t love the deals it often has to make with third-party blockers like Adblock Plus, which require payment of fees in some cases to whitelist ads by companies like Google who are willing to pay for the privilege of working around their filters.<\/p>\n Chrome\u2019s widespread uptake by Internet users mean the browser has almost half of the market when it comes to navigating the web, so putting an ad blocker natively within Chrome and turning it on by default would basically stop the growth of third-party options cold: Users won\u2019t actively seek out a way to block ads during their web-browsing sessions if the ads are already blocked to begin with.<\/p>\n It\u2019s a plan that\u2019s sort of akin to operating for years with very thin margins or at a loss to block out the competition, almost the way Amazon approached ecommerce. Google wouldn\u2019t be aiming to eliminate advertising altogether, but a side-benefit for consumers might the institution of more\u00a0user-friendly acceptability standards for ads \u2013 if you turn off your ad-blocker for a second, you\u2019ll find it\u2019s gotten pretty bad out there.<\/p>\n Of course, the plan offers plenty of potential pitfalls. As an advertiser itself, Google exercising stronger controls over ads will definitely draw criticism from industry peers, and possibly also from antitrust watchdog organizations. The WSJ says this isn\u2019t yet a done deal, but if it does come, it might be announced sometime with the next few weeks (maybe at I\/O in mid-May?) so we shouldn\u2019t have to wait long to find out how much this rocks the online advertising industry boat.<\/p>\n Featured Image: Stephen Shankland<\/a>\/Flickr<\/a> UNDER A CC BY-SA 2.0<\/a> LICENSE<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"![\"Chrome](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/10\/6996250771_2ffbf3ab5f_o.jpg?w=680\")
Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counterintuitive, for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be away to beat blockers by becoming one itself, per a new Wall Street Journal report that first reported the news. If Google… Read More<\/a><\/p>\n\n<\/img><\/a>
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