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Amazon isn\u2019t in Southeast Asia yet \u2014 the e-commerce giant pushed back plans<\/a> to enter early this year \u2014 but that isn\u2019t stopping\u00a0future rival Lazada teaming up with a range of companies to offer an Amazon Prime-style membership package in advance of the U.S. e-commerce giant\u2019s arrival.<\/p>\n Lazada, the e-commerce firm that is majority owned by China\u2019s Alibaba, today announced an alliance with Netflix and Uber on a membership program called LiveUp.<\/p>\n For a fixed yearly\u00a0fee of\u00a0SG$28 ($20), LiveUp subscribers gain access to a range of deals across services from the companies. Those\u00a0includes promotions and faster\/free delivery for e-commerce stores Lazada and\u00a0Taobao Collection, which is controlled by Lazada\u2019s owner Alibaba<\/a>, and offers\u00a0for RedMart, the online grocery service bought\u00a0by Lazada<\/a> last year. There is also a free six-month subscription to Netflix, and discounts on Uber rides and UberEats meal deliveries.<\/p>\n The service is initially available in Singapore \u2014 the market that Amazon is targeting as\u00a0its first entry point for Southeast Asia \u2014\u00a0but the companies said they plan to explore \u201cother collaborations throughout the Southeast Asia region.\u201d In addition, a\u00a0smartphone app will be available later this year.<\/p>\n \u201cWe believe that Singapore is at the tipping point in which consumers are embracing online lifestyle services like shopping, ride-sharing, food delivery and entertainment as a way of life,\u201d\u00a0Lazada Singapore CEO\u00a0Alexis Lanternier said in a statement.<\/p>\n Beyond benefits for Lazada ahead of Amazon\u2019s entry to the region, the alliance will also help Netflix find a footing in a geography\u00a0when many consumers are still reluctant to pay for content. LiveUp also gives Uber a leg-up on its competition with Grab, its $3 billion rival which recently launched a membership program for its customers in Southeast Asia.<\/p>\n Southeast Asia is commonly overlook in favor of the larger markets of India and China, but it is showing promise for tech companies.\u00a0The region has a cumulative population of over 600 million which, coupled\u00a0with\u00a0growing\u00a0smartphone sales and an emerging middle class, is tipped to send e-commerce surging.\u00a0A 2016 report co-authored by Google estimates<\/a>\u00a0that e-commerce spending across the region will reach $88 billion by 2025, up from just $5.5 billion in 2015.<\/p>\n Top image:\u00a0Left to right Roger Egan, Redmart CEO,\u00a0Alexis Lanternier, Lazada Singapore CEO, and\u00a0Warren Tseng, general manager of Uber Singapore<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/liveup.jpg?w=680\")
Amazon isn’t in Southeast Asia yet — the e-commerce giant pushed back plans to enter early this year — but that isn’t stopping\u00a0future rival Lazada teaming up with a range of companies to offer an Amazon Prime-style membership package in advance of the U.S. e-commerce giant’s arrival. Lazada, the e-commerce firm that is majority owned by China’s Alibaba,… Read More<\/a><\/p>\n\n<\/img><\/a>
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