{"id":338899,"date":"2017-04-20T23:56:58","date_gmt":"2017-04-20T15:56:58","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1479286"},"modified":"2017-04-20T23:56:58","modified_gmt":"2017-04-20T15:56:58","slug":"youtube-jumped-to-the-top-of-the-app-store-following-news-of-mobile-live-streaming-expansions","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/youtube-jumped-to-the-top-of-the-app-store-following-news-of-mobile-live-streaming-expansions\/","title":{"rendered":"YouTube jumped to the top of the App Store following news of mobile live-streaming expansions"},"content":{"rendered":"

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Demand for mobile live streaming on YouTube appears to be strong, given the fact that YouTube shot up to the top of the App Store \u2013 a position it hasn\u2019t held since December 2015 \u2013 following reports of\u00a0YouTube opening up this feature<\/a>\u00a0to more users. Earlier this week, YouTube was spotted having relaxed its earlier restrictions on mobile live streaming, which was initially only available<\/a> to creators with 10,000 or more subscribers.<\/p>\n

YouTube recently\u00a0dropped the requirement down to only 1,000 subscribers. The company did\u00a0not make an official announcement about the\u00a0change, but YouTube confirmed the details with\u00a0TechCrunch<\/a> \u2013 noting that the feature<\/a>\u00a0is now broadly open to all users with 1,000+ subscribers, not a random pool.<\/p>\n

\"\"<\/p>\n

The iOS app then subsequently flew up to the top of the App Store yesterday, according to Sensor Tower\u2019s data. It continued to sit\u00a0at number one, as of the time of writing. (By time of publication, it dropped to #2).<\/p>\n

We should note that YouTube is nowhere nearly as highly ranked on Google Play, where it\u2019s\u00a0a #2 video player, but #210 overall app. But this\u00a0speaks more to the fact that YouTube comes pre-installed on many Android smartphones, and doesn\u2019t require a separate download.<\/p>\n

The folks at Sensor Tower were the first to notice the App Store jump, and App Annie has also confirmed\u00a0that YouTube had not ranked #1 for Overall iPhone downloads in the U.S. since December 2015.<\/p>\n

\"\"<\/p>\n

The third-party firms\u2019 data may vary from the actual App Store listings, but we checked the App Store directly several times yesterday as well as\u00a0this morning, and saw YouTube at the top.<\/p>\n

YouTube is already a highly ranked iOS app, of course \u2013 its lowest Overall ranking this month so far was #9, for example, and it hasn\u2019t really dropped below that all year. But it still takes a sizable amount of momentum to climb up the ranks when you\u2019re in the top 10 \u2013 indicating that there was an increase in downloads and the velocity of downloads over the past couple of days.<\/p>\n

There are several reasons that an established app like YouTube\u00a0could have\u00a0seen a large enough increase in downloads to account for its move to the top of the charts, seemingly overnight.<\/p>\n

\"\"<\/p>\n

The company could have changed its ASO strategy (App Store Search Optimization), for example. Like SEO, but for the App Store\u2019s search interface, a tweak\u00a0here could have helped the app become more visible and highly ranked in the search results. But App Annie says there has been no notable change on this front.<\/p>\n

YouTube could have also run advertising or marketing campaigns to boost downloads, or snagged a \u201cFeatured\u201d position in the App Store. But again, App Annie has not spotted anything different here, either. More specifically, YouTube hasn\u2019t had any noticeable changes in terms of featuring during the past week, the firm says.<\/p>\n

The app may have benefitted from other apps around it seeing a decrease in downloads, which then decreased their rankings. That is to say, not only did\u00a0YouTube likely see a\u00a0huge growth in the number of downloads to make this move, it also had to be growing faster relative to its peers. (It wouldn\u2019t have increased its ranking if its surrounding apps had also experienced a similar growth in downloads \u2013 it only rose because it grew bigger<\/em> than the other apps around it.)<\/p>\n

\"\"<\/p>\n

That\u2019s remarkable, however, because\u00a0YouTube\u2019s gain occurred amid a flurry of news from Facebook, which has been holding its annual developer conference F8 this week.<\/p>\n

At the event, the company announced a slew of changes coming to its apps, including things like its Camera Effects platform<\/a> that will bring more\u00a0AR features to Facebook\u2019s Camera; new chat extensions for Messenger<\/a> and group bots; QR codes in Messenger and upgrades to its assistant M<\/a>; an offline mode for Instagram<\/a>, and more.<\/p>\n

One would think that all the Facebook news could have\u00a0bumped up Facebook\u2019s own apps in the App Store\u2019s rankings. But YouTube outpaced both Facebook and Messenger, as well as Snapchat, which had tried to head off F8 with an AR lens update of its own<\/a>.<\/p>\n

YouTube\u2019s bump up in the charts is indicative of its large and powerful community, and the potential for the mobile live-streaming\u00a0technology to impact the way these video creators reach their audience. This, in turn, will make YouTube a significant\u00a0threat to rival streaming services like Twitter\u2019s Periscope and Facebook Live.<\/p>\n

The top 10 apps this morning are\u00a0mobile games Ballz (#2, then moved to #1) and Blackbox (#7), and Messenger (#3), Snapchat (#4), Instagram (#5), Facebook (#6), Snapchat\u2019s Bitmoji (#8), Google Maps (#9) and Netflix (#10). YouTube was ranked number one for most of this morning, in addition to yesterday.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Demand for mobile live streaming on YouTube appears to be strong, given the fact that YouTube shot up to the top of the App Store – a position it hasn’t held since December 2015 – following reports of\u00a0YouTube opening up this feature\u00a0to more users. Earlier this week, YouTube was spotted having relaxed its earlier restrictions on mobile live streaming, which was initially… Read More<\/a><\/p>\n

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