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Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero<\/a> last year, has responded<\/a> to a wave of coverage suggesting that the company\u2019s juice press isn\u2019t all that was promised<\/a>\u00a0\u2014 and he\u2019s offering dissatisfied customers their money back.<\/p>\n A Bloomberg report<\/a> showed that Juicero\u2019s packs could be squeezed by hand, no expensive juicer\u00a0required.<\/p>\n Dunn\u2019s response? He doesn\u2019t deny that hand-squeezing is a very real possibility, but he does quibble about what you\u2019ll find inside, saying it\u2019s \u201cnothing but fresh, raw, organic chopped produce\u201d \u2014 see, it\u2019s not juice yet because it hasn\u2019t been pressed.<\/p>\n \u201cWhat you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won\u2019t want to repeat once, let alone every day,\u201d he argued.\u00a0More importantly, he\u00a0said, \u201cThe value of Juicero is more than a glass of cold-pressed juice. Much more.\u201d<\/p>\n What \u2026 does that mean? According to Dunn, Juicero\u2019s technology (which is supposed to involve 400 custom parts<\/a>, including 10 printed circuit boards, a scanner and a microprocessor) allows the company\u00a0to create \u201cthe first closed loop food safety system,\u201d so Juicero could disable produce packs if there\u2019s, say, a spinach recall \u2014 which may not sound like a huge selling point, but these things do happen<\/a>.<\/p>\n Dunn also said the Press is \u201ccalibrated by flavor to deliver the best combination of taste and nutrition every<\/em> time\u201d and that the data from the machine helps the company manage its supply chain.<\/p>\n \u201cThe value is in how easy it is for a frazzled dad to do something good for himself while getting the kids ready for school, without having to prep ingredients and clean a juicer,\u201d Dunn said. \u201cIt\u2019s in how the busy professional who needs more greens in her life gets App reminders to press Produce Packs before they expire, so she doesn\u2019t waste the hard-earned money she spent on them.\u201d<\/p>\n At the beginning of his post, Dunn said his goal was to \u201cdemonstrate the incredible value we know our connected system delivers.\u201d And if you\u2019re not convinced this is worth $400, well, there\u2019s another option for disillusioned Juicero buyers \u2014 Dunn\u00a0said the company\u2019s \u201cHappiness Guarantee\u201d (i.e. its return policy) has been extended to cover anyone who\u2019s ever purchased a Juicero Press.\u00a0So for the next 30 days, anyone who\u2019s bought\u00a0a Press should be able to return it for a full refund.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/03\/juicero_image.png?w=680\")
Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back. Read More<\/a><\/p>\n\n<\/img><\/a>
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