{"id":338932,"date":"2017-04-21T03:09:27","date_gmt":"2017-04-20T19:09:27","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1478045"},"modified":"2017-04-21T03:09:27","modified_gmt":"2017-04-20T19:09:27","slug":"pinterests-tim-kendall-will-talk-the-future-of-advertising-at-disrupt-ny-2017","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/pinterests-tim-kendall-will-talk-the-future-of-advertising-at-disrupt-ny-2017\/","title":{"rendered":"Pinterest\u2019s Tim Kendall will talk the future of advertising at Disrupt NY 2017"},"content":{"rendered":"

<\/p>\n

Snap has finally gone public and it\u2019s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another \u2014 specifically, Pinterest<\/a>?<\/p>\n

We\u2019ll find out in May some of the tricks Pinterest has up its sleeves. Today, we\u2019re excited to announce that Pinterest president Tim Kendall<\/a> will sit down for a conversation at TechCrunch Disrupt NY 2017.<\/p>\n

With 175 million monthly active users, Pinterest<\/a> is still one of the larger social networks on the internet. It might not be Snap, and it\u2019s not close to Facebook\u2019s volume when it comes to humans connected to the internet, but that\u2019s still a massive user base that can generate a big business if monetized properly.<\/p>\n

Pinterest has a unique advertising proposition that\u2019s in many ways different from Snap, Google or Facebook. While Google does a good job of snagging a consumer\u2019s attention in the moment that they\u2019re going to buy a product, and Facebook and Snap are able to keep people aware of brands, Pinterest\u2019s pitch is that it can do all of the above. Users come to Pinterest and wander around, giving brands an opportunity to find new potential consumers. They\u2019ll save products to their boards, and with the right nudge, they\u2019ll eventually get to the point that they\u2019ll make a purchase.<\/p>\n

That also goes beyond just products. There are ways to get apps in front of users and use that to get additional installs. Its visual search tools extend even to video, helping users find products (or even apps) that they might not have realized they want to buy. All of this gives Pinterest a unique proposition, and Kendall is going to be responsible for a big part of convincing advertisers that it\u2019s a good way to drive people to that purchase button.<\/p>\n

Previously heading up monetization at Facebook for more than four years, Kendall joined Pinterest in early 2012 and has been with the company for now more than five years. Since joining he\u2019s risen to become president and work to steward the company toward being a sustainable business \u2014 and, hopefully, another option for advertisers. Be sure to join us in May to hear more from Kendall about Pinterest\u2019s advertising future.<\/p>\n

Kendall joins an incredible agenda for the conference, which you can check out here<\/a>.<\/p>\n

You can pick up tickets to Disrupt NY 2017 right here<\/a>.<\/p>\n

Sponsors make TechCrunch events possible. If you\u2019re interested in learning more about sponsorships with TechCrunch, shoot an email to sponsors@techcrunch.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest? We’ll find out; today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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