{"id":339001,"date":"2017-04-22T01:55:19","date_gmt":"2017-04-21T17:55:19","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1479777"},"modified":"2017-04-22T01:55:19","modified_gmt":"2017-04-21T17:55:19","slug":"the-death-of-retail-is-greatly-exaggerated","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/the-death-of-retail-is-greatly-exaggerated\/","title":{"rendered":"The death of retail is greatly exaggerated"},"content":{"rendered":"<div id=\"\"> <a href=\"https:\/\/techcrunch.com\/2017\/04\/21\/form-an-orderly-queue-google-wants-your-blood-and-other-bodily-fluids-oh-and-your-medical-records\/\" class=\"next-link\" data-omni-sm=\"art_nextstory\"\/><\/p>\n<p>Next Story<\/p>\n<p><h4 class=\"next-title\">Form an orderly queue! Google wants your blood (and other bodily fluids). Oh and your medical\u00a0records<\/h4>\n<\/p>\n<\/div>\n<div readability=\"100.66857298475\">\n<p id=\"speakable-summary\">I\u2019ve been thinking a lot about <a target=\"_blank\" href=\"http:\/\/jaywalk.me\">retail these days<\/a> and I\u2019ve been connecting the dots between the seeming death of retailers like <a target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/money\/2017\/04\/04\/ralph-lauren-restructuring\/100016380\/\">Ralph Lauren<\/a> and the book industry. In short, we are feeling the seismic echoes of the 2008 crash right now on Main Street and things are both ugly and pretty at the same time.<\/p>\n<p>The book industry, like the music industry, nearly imploded when the world stopped spending its disposable income in the last recession. This led to much doom and gloom and it also led to the rise of ebooks which, at the time, cost far less than a paperback or hardback. Therefore power readers, for lack of a better word, ditched bookstores and only those who enjoyed the book buying experience over the convenience of online kept going to bookstores. And, in seemingly an instant, we saw the collapse of Borders and Barnes &#038; Noble and the death of print in America.<\/p>\n<p>Or did we?<\/p>\n<p>What we actually saw was a collapse of the old distribution models. Further, any time an old distribution model dies there are plenty of folks who complain <em>their<\/em> specific sky is falling. As a writer I watched magazines get replaced by websites and bookstores replaced by Amazon and publishers replaced by \u2013 and this could be good or bad \u2013 self publishing. The self publishing jag continued into <a href=\"https:\/\/techcrunch.com\/tag\/Medium\">Medium<\/a> and, I would argue, most of the writing that once ended up moldering in the back pages of business journals and trade publications is now online. In short, all of the old distribution systems that made a few people lots and lots of money in the old days shut down and the new systems that made a lot of people a little money sprang up.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\" data-video-id=\"58f92eb2955a312740bb5268\">\n<h2 class=\"collapse-title section-title\">Latest <span>Crunch Report<\/span><\/h2>\n<div class=\"collapse-body cf\">\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\" data-lightbox-omniture=\"crunchreport\" readability=\"-2\">\n<div class=\"block block-inset\" readability=\"7\"><a href=\"https:\/\/techcrunch.com\/video\/google-home-gets-smarter-about-voices-crunch-report\/?iframe=true&#038;theme_preview=true?ncid=rightrail_cr\"><img decoding=\"async\" src=\"https:\/\/img.vidible.tv\/prod\/2017-04\/20\/58f92eb2955a312740bb5268\/58f92ee25ab53556f6bfac18_o_U_v1.png?w=300&#038;h=170\" alt=\"Google Home Gets Smarter About Voices | Crunch Report\" data-lightbox-url=\"https:\/\/techcrunch.com\/video\/google-home-gets-smarter-about-voices-crunch-report\/?iframe=true&#038;theme_preview=true\/lightbox\"\/><\/a><\/p>\n<p><h3>Google Home Gets Smarter About Voices | Crunch Report<\/h3>\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/techcrunch.com\/video\/crunchreport\/?ncid=rightrail_crmore\" class=\"text-btn\" data-omni-sm=\"rightrail_crmore\">Watch More Episodes<\/a><\/div>\n<\/section>\n<\/aside>\n<p>At the same time we saw something amazing. First, <a target=\"_blank\" href=\"http:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/bookselling\/article\/72450-print-book-sales-rose-again-in-2016.html\">paper book sales in general are up<\/a> as Generation X and beyond begins to fight back against impermanence of culture. Book lovers know the old John Waters quote \u2013 \u201cWe need to make books cool again. If you go home with somebody and they don\u2019t have books, don\u2019t fuck them\u201d \u2013 and they took it to heart. So you have indie bookstores \u201cbooming\u201d in the same way long-tail blogs are booming and companies like <a target=\"_blank\" href=\"http:\/\/read.dog\/monthly-book-subscription?ref=116\">Read Dog Books<\/a> are offering cute little book boxes that makes receiving a book a treat rather than an exchange. People want paper books because of how they make them feel \u2013 special, in-the-know, educated. In short, it\u2019s the hipsterization of book retail.<\/p>\n<p>Back to the retail doldrums. While there are plenty of reasons malls are dying I would wager that the primary one is that they sell nothing that the average young person wants, especially given all of the choice on the Internet. The beloved brands of old \u2013 Banana Republic, Ralph Lauren, Gap \u2013 are stale and they were initially usurped by American Apparel and then fully shattered by upstarts like American Giant, Supreme, and the rest of that Massdrop\/<a target=\"_blank\" href=\"https:\/\/acrnm.com\/i\">Acryonym<\/a>\/Facebook\/<a target=\"_blank\" href=\"http:\/\/rageon.com\">RageOn<\/a> world that brings custom fashion to you at a discount (or, in some cases, a decided non-discount). But the problem is that each of these highly sought-after and popular brands are available electronically and anyone \u2013 from a kid in Skopje to a tactical jacket lover in Fresno \u2013 has access to wacky fashion that was once available only to the New York\/London\/Paris\/Tokyo crowd or the Griswolds in European Vacation.<\/p>\n<p>So again, as in the world of books, the long tail is eating the old and decrepit body. But the long tail again does something clever. The key, then, is for the startup to fill that niche with cool stuff that people want and that is available down the street and not around the world.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<div class=\"section aside crunchbase-cluster collapse\">\n<h3 class=\"section-title collapse-title\">Crunchbase<\/h3>\n<div class=\"collapse-body\">\n<ul class=\"crunchbase-accordion\">\n<li class=\"data-card crunchbase-card active\" data-crunchbase-url=\"https:\/\/crunchbase.com\/organization\/long-tail\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/organization\/long-tail\/\">Long Tail<\/a><\/h4>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/john-carmack\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/john-carmack\/\">John Carmack<\/a><\/h4>\n<div class=\"card-acc-panel\">\n<ul class=\"card-info\">\n<li class=\"cb-card-description full\"><strong class=\"key\">Bio<\/strong> <span class=\"value\">John D. Carmack is an American game programmer and the co-founder of id Software. Carmack was the lead programmer of the id computer games Wolfenstein 3D, Doom, Quake, their sequels and the Commander Keen series of games. Though Carmack is best known for his innovations in 3D graphics, he is also a rocketry enthusiast and the founder and lead engineer of Armadillo Aerospace. In October 2008, \u2026<\/span><\/li>\n<li class=\"full profile\"><a href=\"https:\/\/crunchbase.com\/person\/john-carmack\" target=\"_blank\">Full profile for John Carmack<\/a><\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/linus-torvalds\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/linus-torvalds\/\">Linus Torvalds<\/a><\/h4>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/david-heinemeier-hansson-2\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/david-heinemeier-hansson-2\/\">David Heinemeier Hansson<\/a><\/h4>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/peter-norvig\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/peter-norvig\/\">Peter Norvig<\/a><\/h4>\n<div class=\"card-acc-panel\">\n<ul class=\"card-info\">\n<li class=\"cb-card-description full\"><strong class=\"key\">Bio<\/strong> <span class=\"value\">Peter Norvig is a fellow of the American Association for Artificial Intelligence and the Association for Computing Machinery. At Google, Inc. he was director of search quality, responsible for the core Web search algorithms from 2002-2005, and has been director of research from 2005 on. Previously, he was the head of the Computational Sciences Division at NASA Ames Research Center, making him NASA\u2019s \u2026<\/span><\/li>\n<li class=\"full profile\"><a href=\"https:\/\/crunchbase.com\/person\/peter-norvig\" target=\"_blank\">Full profile for Peter Norvig<\/a><\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/jeff-dean-2\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/jeff-dean-2\/\">Jeff Dean<\/a><\/h4>\n<div class=\"card-acc-panel\">\n<ul class=\"card-info\">\n<li class=\"cb-card-description full\"><strong class=\"key\">Bio<\/strong> <span class=\"value\">Jeff Dean joined Google in 1999 and is currently a Google Senior Fellow in Google&#8217;s Research Group, where he leads the Google Brain team, Google&#8217;s deep learning research team in Mountain View, working on systems for speech recognition, computer vision, language understanding, and various predictive tasks. He has co-designed \/ implemented five generations of Google&#8217;s crawling, indexing, and query \u2026<\/span><\/li>\n<li class=\"full profile\"><a href=\"https:\/\/crunchbase.com\/person\/jeff-dean-2\" target=\"_blank\">Full profile for Jeff Dean<\/a><\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li class=\"data-card crunchbase-card\" data-crunchbase-url=\"https:\/\/crunchbase.com\/person\/guido-van-rossum\/\">\n<h4 class=\"card-title card-acc-handle\"><a class=\"cb-card-title-link\" href=\"https:\/\/crunchbase.com\/person\/guido-van-rossum\/\">Guido van Rossum<\/a><\/h4>\n<div class=\"card-acc-panel\">\n<ul class=\"card-info\">\n<li class=\"cb-card-description full\"><strong class=\"key\">Bio<\/strong> <span class=\"value\">Guido is the author of the popular [Python](<a href=\"http:\/\/www.python.org\" rel=\"nofollow\">http:\/\/www.python.org<\/a>) programming language. The Python community refers to him as the BDFL (Benevolent Dictator For Life), a title straight from a Monty Python skit. He moved from the Netherlands to the USA in 1995, where he met his wife. Until July 2003 they lived in the northern Virginia suburbs of Washington, DC with their son Orlijn, who was born \u2026<\/span><\/li>\n<li class=\"full profile\"><a href=\"https:\/\/crunchbase.com\/person\/guido-van-rossum\" target=\"_blank\">Full profile for Guido van Rossum<\/a><\/li>\n<\/ul>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/aside>\n<p>What happens next? Exactly what is happening in books. The experience of clothes buying, the micro-retail experience of finding something only you know about, will become far more important. When everyone can get Yeezys online, finding a special pair of blaze orange ones made of carbon fiber and Japanese denim that are only available at a tiny shop in Denver will be the new driving force back to retail. Retail isn\u2019t dying, it\u2019s changing.<\/p>\n<p>Let the malls implode. Young retailers will remake them in their own image, gutting the old Gap stores and putting in a coffee shop. Large buildings <a target=\"_blank\" href=\"http:\/\/denver.eater.com\/2017\/2\/3\/14500368\/annette-caroline-glover-the-stanley-restaurant\">will be repurposed<\/a> into markets and micro-retail will replace maxi-retail. And the process will repeat \u2013 small becomes big which topples and the small rise again. While the seismic effects of retail death are real and dangerous in the short term I\u2019m optimistic enough to bet on the small scale in the long term.<\/p>\n<p>And, maybe in the next ten years, someone like John Waters will tell the world that if you go home with someone who doesn\u2019t own a one-of-a-kind, wildly unique P24 HD Gabardine Articulated re-cut staple military style trouser you shouldn\u2019t sleep with them.<\/p>\n<p><small>Featured Image: <a target=\"_blank\" href=\"http:\/\/www.shutterstock.com\/gallery-1481615p1.html\">Radu Bercan<\/a>\/<a target=\"_blank\" href=\"http:\/\/www.shutterstock.com\">Shutterstock<\/a><\/small> <\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2014\/04\/shutterstock_137342978.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;I&#8217;ve been thinking a lot about retail these days and I&#8217;ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling the seismic echoes of the 2008 crash right now on Main Street and things are both ugly and pretty at the same time. The book industry, like the music industry, nearly imploded when the world&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/04\/21\/the-death-of-retail-is-greatly-exaggerated\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=b75mCkdzyJ0:ZKvmt31aDSY:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=b75mCkdzyJ0:ZKvmt31aDSY:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=b75mCkdzyJ0:ZKvmt31aDSY:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/b75mCkdzyJ0\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-339001","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=339001"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339001\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=339001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=339001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=339001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}