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VideoBlocks<\/a> made a name for itself\u00a0a few years ago when it launched<\/a> its subscription-based stock video service and \u2014 later on \u2014 a members-only\u00a0marketplace for buying one-off clips, too. Now, the company is following\u00a0a very similar model for its expansion into the stock photo space as well. That new service is now open for photographers who want to contribute their images<\/a> and will open for users\u00a0later this year.<\/p>\n As with its video offering, VideoBlocks plans to\u00a0return all the money it makes from selling images in its marketplace directly to the photographer. It can offer this 100 percent commission because its business model relies more on selling subscriptions than one-off photos. This has worked out well for videos and the company\u2019s CEO TJ Leonard tells me that VideoBlocks now has 200,000 subscribers and that the marketplace has paid content creators $6 million since its launch in 2015. Its video library now\u00a0consists of four million videos and Leonard expects that number to hit six million by the end of the year.<\/p>\n Another interesting aspect of the new photo marketplace is that every image will be $3.99.<\/p>\n As Leonard told me, this is a \u201cbig change but not much of a change at all.\u201d The company, after all, is following its video playbook here \u2014 but in reverse. It\u2019s first opening up this marketplace for photos for its members and\u00a0plans to use the relationship it builds with photographers now to build a member library for a future subscription service.<\/p>\n \u201cWe have a model that is so disruptive for both the contributors and members that we believe we can build what is not just a me-too marketplace,\u201d Leonard told me.<\/p>\n The motivation for expanding into photos is pretty straightforward. Now that the company has built a large enough user base for its video service, those users are also looking for photos. Currently, the company offers a small set of images through its GraphicStock service<\/a>, but that product has traditionally focused on illustration and vector graphics, with less than 100,000 photos in its library.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/copy-of-user-weathervideohd-tv_gs-marketplace_graphicstock-crescent-moon-crescent-moon-over-desert-landscape_rmeexp5rfng.jpg?w=680\")
VideoBlocks made a name for itself\u00a0a few years ago when it launched its subscription-based stock video service and — later on — a members-only\u00a0marketplace for buying one-off clips, too. Now, the company is following\u00a0a very similar model for its expansion into the stock photo space as well. That new service is now open for photographers who want to contribute their images and… Read More<\/a><\/p>\n\n<\/img><\/a>
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